LIALI CSR extends support to Breast Cancer Arabia

LIALI Jewellery, the leading jewellery retailer in UAE  extends its support to Breast Cancer Arabia, through the online sale of its Pink Pearls Bracelets. Priced at just USD50 it will see the jeweller donate USD25 towards building up awareness of the disease which affects millions of women across the world as well as help raise much needed funds towards the worthy cause.  

Every October, for the last three years, LIALI has sponsored the Pink Ball Charity Golf Tournament at Emirates Golf Club, an annual initiative that has supported group for women suffering from this disease. “This is where the idea of the Pink Pearl Bracelet was born”. says Oofrish Contractor, Head of Marketing at Liali. “Last year at this event, one of the lady golfers came forward and boldly spoke of how she had been diagnosed for breast cancer, just a week ago, and that her treatment was to start the following week. She urged all other members present there, to undergo their regular check-ups and mammograms to ensure early detection and treatment. Over the last one year, she fought cancer vigorously and survived, and wanted LIALI to come up with an idea that could help other patients suffering from this disease. 

“So at Liali Jewellery, we brainstormed for a product that could be used to support this worthy cause. We realised that while a piece of jewellery in gold and diamonds can generate more funds, it’s reach would be restricted.  Hence, we came up with the idea of a very simple Pink Pearl Bracelet, as it is affordable at just USD 50 and a very meaningful gift for a lady of any age. 

These beautiful LIALI pearl bracelets can be purchased only through LIALI’s interactive Facebook store which is a special application created for facilitating online purchases with the option of free delivery across the UAE or self pick-up from the Liali stores at Mercato, Mirdif City Centre and Al Wahda mall, Abu Dhabi. 

October is recognised worldwide as Breast Cancer Awareness month and the use of pink or pink ribbons is a show of moral support by the user. These efforts will go a long way towards building up community awareness of the disease which cuts across all social barriers and is one of the most common and preventable forms of cancer if detected early. 

Breast Cancer Arabia is an important regional initiative aimed at impacting all countries in the Middle East and the Arab world. The Breast Cancer Arabia internet portal is dedicated to offering women up to date information on the disease and its treatment as well as to extend a support system. It has audited accounts to show the donor how their funds are being utilized and how it is bringing a change to a patient’s life. 

The Breast Cancer Arabia Foundation will pay for women affected by the disease who can not afford treatment. It also provides online training courses for doctors and nurses who wish to specialise in the treatment of the deadly disease.      

Show your to support this noble cause by selecting LIALI’s Pink pearl bracelet, now available online at its Facebook store and help generate much needed funds for patients detected with cancer.