Cadillac Sales Grow 18 Percent in UAE, According to Dealer

Press release
Published September 19th, 2017 - 10:10 GMT
Cadillac is going from strength to strength in the UAE.
Cadillac is going from strength to strength in the UAE.

Liberty Automobiles – the exclusive dealership for Cadillac in the UAE – has announced an impressive 18% sales growth for Cadillac in the first half of 2017. Liberty continued to achieve exceptional sales results supported by its premium customer service and the introduction of the latest Cadillac models. 

Rimoun Hanouch, Group General Manager of Liberty Automobiles, commented: “We are pleased to see Cadillac going from strength to strength in the UAE, where our customers’ passion for the brand and our team’s exceptional service has underpinned its market-leading performance. Liberty is dedicated to providing customers with an incomparable experience from the moment they step into our showroom and throughout the lifecycle of their vehicle.”

“The Cadillac brand is renowned across the world for a bold and innovative range of prestige vehicles that appeal to those who dare to drive the world forward. The brand’s success in the UAE has been defined by Liberty Automobiles, with recent accolades that include ‘Best Cadillac Service Centre in the Middle East’,” Hanouch added.

Liberty achieved strong growth results due to Cadillac’s latest iteration of a prestige sedan – the CT6. In addition to its beautiful design, the flagship sedan comes with a wealth of new technologies including Apple Car Play, Rear Camera Mirror, Enhanced Night Vision technology and the pioneering 34-speaker Bose® Panaray® audio system.

With the continued popularity of luxury crossover vehicles, the acclaimed Cadillac XT5 also played a pivotal role in Liberty’s sales success, offering customers an all-new luxury vehicle with a bold new design and leading spaciousness. The iconic Escalade also supported the double-digit growth and remains one of the dealer’s best sellers, setting the benchmark for SUV luxury with its balance of sophistication, functionality, and technology.

UAE customers with a passion for adrenaline and a taste for luxury have found their vehicle of choice among Cadillac’s performance models with the 2017 Cadillac CTS-V super sedan. The third generation of the acclaimed luxury performance sedan is powered by a supercharged 6.2L V-8 engine that delivers SAE certified 640 horsepower (477 kW) and 630 lb-ft of torque (855 Nm).

Also in the V line-up is the Cadillac ATS-V Sedan with its coupe track-honed design, and chassis and suspension elements that complement the twin-turbocharged powertrain to provide true track capability, performance and driver control without any modifications or special procedures.

Liberty Automobiles was established in 1976 and its award-winning services and products are geared toward providing an outstanding car buying and ownership experience for customers across the UAE.

Background Information


Cadillac is a luxury vehicle marque owned by General Motors. Cadillac vehicles are sold in over 50 countries and territories, but mainly in North America. Cadillac is currently the second oldest American automobile manufacturer behind Buick and among the oldest automobile brands in the world. 

Cadillac was born in 1902. Its founder, Henry Leland, a master mechanic and entrepreneur, named the company after his ancestor, Antoine de la Mothe Cadillac, the founder of Detroit. It was purchased in 1909 by General Motors and within six years, Cadillac laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts, also establishing itself as America's premier luxury car.

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