Light Art DXB Ignites the 24th Dubai Shopping Festival

Press release

Published January 3rd, 2019 - 10:54 GMT

LIGHT ART DXB

Making its show stopping debut at the 24^th edition of the Dubai Shopping Festival (DSF), Dubai’s biggest citywide shopping extravaganza created by Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, is Light Art DXB; a breathtaking installation combining the elements of movement and light that will be on display from 7 January until 13 February at the Burj Park Plaza.

Creating a dynamic environment from optimally placed giant mirrors, Light Art DXB will bathe Downtown Dubai’s Burj Park Plaza in a mesmerising kaleidoscope of light. The display of six dynamic sculptures, created through rotating mirrors and supported by a strategic placement of light, will complement the Burj Park Plaza and additionally work in harmony as a reflection base for Burj Khalifa.

A bespoke artistic installation by Dubai Tourism and masterminded by Dubai based technical designer, John Jossifakis in collaboration with Frankfurt and Athens based lighting designer, George Tellos, Light Art DXB is the first in a series of new installations the city will enjoy in 2019.

For more information, please visit www.mydsf.ae or @DSFSocial and #MyDSF for the latest news, information and events.

DSF is supported by strategic partners which include Emirates Airlines, Emaar (The Dubai Mall), Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), AW Rostamani Group, Al Futtaim Group (Dubai Festival City Mall), Nakheel Malls (Ibn Battuta Mall, Dragon Mart 1, Dragon Mart 2), Dubai Duty Free, ENOC, Al Zarooni Group (Mercato), Meraas and Etisalat. The key sponsors include VISA and Jumbo.

Background Information

Dubai’s Department of Economy and Tourism (DET)

With the ultimate vision of making Dubai the world’s leading commercial centre, investment hub and tourism destination, Dubai’s Department of Economy and Tourism (DET) is mandated to support the Government in positioning the emirate as a major hub for global economy and tourism, and in boosting the city’s economic and tourism competitiveness indicators. Under this remit, DET is driving efforts to further enhance Dubai’s diversified, innovative service-based economy to attract top global talent, deliver a world-class business environment and accelerate productivity growth. Additionally, DET is supporting Dubai’s vision to become the world’s best city to live and work in by promoting its diverse destination proposition, unique lifestyle and outstanding quality of life, overall.

DET is the principal authority for the planning, supervision, development and marketing of Dubai’s business and tourism sectors. It is also responsible for the licensing and classification of all types of businesses, including hotels, tour operators and travel agents. The DET portfolio includes Dubai Corporation for Tourism and Commerce Marketing, Dubai Festivals and Retail Establishment, Dubai Industries and Exports, Dubai Investment Development Agency (Dubai FDI) and Dubai SME, as well as Dubai College of Tourism, Dubai Calendar and Dubai Business Events.