Louzan and Mercedes-Benz Unveil Exclusive Abaya Fashion Show in Al Ain, Merging Heritage and Elegance in an Iconic Collaboration

Mercedes-Benz and Louzan, the renowned Emirati abaya brand, recently captivated guests with an exclusive abaya fashion show at the Eastern Motors showroom in Al Ain. The show elegantly combined luxury automotive craftsmanship with the timeless grace of Emirati fashion. The event showcased a stunning collection of abayas by Louzan inspired by Mercedes-Benz’s values of sophistication and artistry, creating a memorable evening of cultural elegance.

Each Louzan abaya blended modern and traditional elements in the exquisite lineup, embodying the elegance and precision synonymous with Mercedes-Benz. As models walked the runway, they brought to life a shared vision of sophistication and craftsmanship, reflecting the natural synergy between the two brands.

“This collaboration with Louzan highlights our dedication to combining luxury with cultural appreciation,” said Mohammed Ghazi Al Momani, General Manager of Eastern Motors and Emirates Motor Company (EMC). “Hosting the event at our Mercedes-Benz showroom in Al Ain gave us a perfect opportunity to showcase our impressive range of vehicles alongside this unique celebration. The highlight of the evening was the specially wrapped hot pink GLE Coupé, which stood out as a bold representation of Mercedes-Benz’s elegance and innovation. This event reinforces our showroom as a hub for experiences that blend luxury, community, and automotive excellence.”

Known for its innovative designs rooted in Emirati heritage, Louzan delighted guests with pieces that evoked timeless beauty and cultural pride. The abayas, each a masterpiece of craftsmanship, were inspired by Mercedes-Benz’s bold elegance, uniting two brands dedicated to delivering unparalleled quality.

“At Louzan, we are deeply honoured to present our abayas in collaboration with Mercedes-Benz,” said Ansari VK, Retail Director from Louzan. “This event was more than a fashion show; it celebrated shared values, where each design reflected the spirit of heritage and innovation. We are thrilled to have created a collection that captures the essence of both our brand and the luxury Mercedes-Benz represents.”

The evening left a lasting impression on all who attended, celebrating the profound beauty and creativity that arise when tradition and innovation come together. This successful collaboration underscores the shared pursuit of excellence that defines Mercedes-Benz and Louzan, forging a legacy of elegance and cultural pride.