Mahmoudia Motors celebrates new Jaguar XE launch event

Fostering its standing as the provider of premium luxury cars, Mahmoudia Motors - the sole and official dealer of the Jaguar and Land Rover brands in Jordan - hosted an event on Friday 11 September, 2015, marking the launch of the new XE, Jaguar’s latest, performance-orientated, aluminium-intensive sports saloon car. Around 600 people attended the event, which was held at the Abdali Boulevard, including Mahmoudia Motors’ General Manager, Abdimajid Haithar, as well as a host of the Company’s customers and potential buyers.

Set against ‘Amman’s new downtown’, the scenic Abdali Boulevard offered the ideal location for celebrating the launch of the new Jaguar XE and for creating a memorable experience for attendees. Featuring lively entertainment, the venue was transformed into an ultramodern backdrop reflecting the XE’s sleek and innovative identity.

The new Jaguar XE offers outstanding ride, responsiveness and handling while further rewarding drivers with its impressive blend of refinement and fuel efficiency. Its advanced lightweight aluminium construction is powered by a range of turbocharged 2.0 litre, four and six-cylinder, all-aluminium, petrol and diesel engines, which can churn out 200 brake horsepower (bhp) and 240 bhp.

Commenting on the launch of the new Jaguar XE, Haithar stated, “As with every Jaguar crafted, the XE was designed using innovation and technology to create a driving experience that always feels instinctive and alive. In addition to toppling other cars in the compact executive car market, the XE is one of the most cost-efficient, fun and fashionable cars in its class to drive. We’re very excited at the opportunity to showcase the highly anticipated new Jaguar XE, especially since this model has been critical to expanding Jaguar’s portfolio and targeting the young buyers’ market.”