Mahmoudia Motors introduces new Discovery Sport in Jordanian Market

Mahmoudia Motors - the sole and official dealer of Jaguar and Land Rover cars in Jordan – hosted an event on Tuesday 14 April, 2015, to mark the unveiling of Land Rover’s latest creation, the new Discovery Sport. Held at the Mahmoudia Motors showroom in Wadi Saqra, the event drew the participation of a group of media representatives and social media influencers. Over the course of the event, the attendees were presented with the opportunity to test-drive the luxury vehicle and learn more about its latest technology innovations.

As the first member of the new Discovery family, the Discovery Sport features an all-alloy Si4 2.0-litre turbocharged petrol engine that delivers 240 horsepower and 340 Newton-meters of torque. The model also boasts stop-start technology, high-pressure direct injection, low-friction internal components and smart regenerative charging for outstanding performance and economy.

Embodying the world’s most versatile and capable premium compact SUV, the Discovery Sport features 5+2 seating in a footprint no larger than existing five-seat premium SUVs. The Discovery Sport’s progressive design approach defines the new Discovery family with optimised volume, proportions and stance. Its design leadership combines with engineering integrity to result in a dynamic profile and the ultimate use of interior space. 

As with every new Land Rover, safety was a key priority in the development of the new Discovery Sport, resulting in a first-in-class pedestrian airbag, autonomous emergency braking system, and state-of-the-art bodyshell showcasing both ultra-high-strength steel and lightweight aluminium. 

Commenting on the launch, General Manager of Mahmoudia Motors, Abdimajid Haithar, said, “When it comes to merging powerful performance with ingenious design, we can confidently say that Land Rover is a true pioneer. Year after year, customers have grown to favour and anticipate the brand’s captivating innovations, which combine the highest levels of luxury, durability and advanced technologies. We are proud to be ambassadors of the world of luxury offered by Land Rover, and are confident that the Discovery Sport will be well received among our Jordanian customer base.”