Mall of the Emirates and City Centre Shopping Malls’ ‘Make a Difference, Together’ Campaign Encourages Parents to Instil Charitable Values in Children This Ramadan
Mall of the Emirates and City Centres in the UAE are once again spreading the message of generosity and compassion this Ramadan with the ‘Make a Difference, Together’ initiative, which encourages families to come together and do good for those in need.
Now in its 13th year, the campaign, which is in partnership with UAE’s Red Crescent Society, encourages visitors to donate toys, clothes and books for the less fortunate. Visitors can drop their contributions at the malls’ donation boxes throughout the Holy Month.
“Ramadan is a time of compassion in action. Our ‘Make a Difference, Together’ campaign, which we have been committed to for more than a decade with UAE’s Red Crescent Society, gives visitors the opportunity to show compassion by coming together and bringing smiles to the faces of those in need,” said Fuad Mansoor Sharaf, Managing Director for Majid Al Futtaim Properties, Shopping Malls (UAE, Bahrain & Oman).
“Our initiative also aims to encourage parents to instil the value of giving rather than receiving and to create a new ritual of donation together, as a family. We encourage parents to select items that they would like to donate with their children so that they are part of the process and create great moments together this Ramadan.”
The malls will also be transformed with elegant, traditional décor to mark the Holy Month. Visitors are invited to enjoy the soothing and spiritual ambiance and participate in cultural activities all month. The sparkling cultural symbols hanging from the ceiling and bright arabesque motifs that adorn every corner of the malls reflect the spirit of peace, tranquillity and hospitality during the Holy Month.
Mall of the Emirates
Mall of the Emirates is the world’s first shopping resort, in the heart of Dubai.
It features about 630+ brands, in an area of 233,467 sqm. It includes department stores, fashion and lifestyle. It also has sports, electronics, home furnishing and the largest Carrefour in the city.
The mall is the perfect destination for families. It offers fun attractions and activities such as Magic Planet, VOX Cinemas and Ski Dubai. On top of that, with more than 100 dining and café selections, the mall has something for everyone.
Mall of the Emirates provides an unmatched luxury, with more than 80 of the world’s most renowned designer brands.
For the guest's comfort, the mall has two adjoining hotels. The 5-star Kempinski Mall of the Emirates and the 5-star Sheraton Dubai Mall of the Emirates Hotel.
Majid Al Futtaim
Majid Al Futtaim develops and operates a range of community and regional malls that vary in size and type, and each mall is strategically developed to meet the specific needs and requirements of its market.