Maserati celebrates motorsport heritage, modern day luxury and its vision for the future at the Dubai International Motor Show

Visitors to the Al Tayer Motors Maserati stand at the Dubai International Motor Show in November will witness a celebration of the Italian luxury brand's heritage, modern day excellence and a glimpse into its exciting future.

Representing the historic marque will be Maserati's vision of a high performance luxury sport SUV - the Kubang; a unique collaboration with one of Italy's most revered fashion houses - the GranCabrio Fendi; and finally the Maserati GranTurismo MC Trofeo race car on display just days before the start of the Maserati Trofeo JBF RAK race series.

Umberto Cini, Managing Director for Maserati Middle East & Africa, is expecting a lot of attention for the brand at the show. "The Dubai International Motor Show is set to be a fantastic opportunity for Maserati to showcase its exciting future. The Middle East is one of the most influential regions for Maserati and we hope our vision for the future thrills visitors to the show."

SUVs today don't offer the kind of uplifting driving experience and luxury atmosphere that are two givens of high-end sports and luxury cars. And this is precisely what Maserati is setting out to do with its new sport luxury SUV concept - the Maserati Kubang. A forerunner of the future Maserati range, it at once creates discontinuity by entering a new segment for the brand whilst maintaining the integrity of Maserati's DNA.

Two short months after its world debut at the Frankfurt Motor Show, the Kubang will be revealed in the Middle East region in Dubai. The essence and all major system components of the Maserati sport luxury SUV will unmistakably be Maserati: style, engine, suspension, brakes, handling and performance will all be 100% Maserati in picture-perfect continuity with the brand’s core values of sportiness, style, elegance, luxury, performance and craftsmanship.

These messages are also at the heart of the Maserati GranCabrio Fendi - the first major fruit of Maserati's partnership with the Italian fashion house. It combines the art of the handmade with Maserati’s acknowledged expertise in matching its critically acclaimed chassis with its sonorous 4.7-litre V8 engine and six-speed automatic transmission, all of which brings music to the ears of car connoisseurs. It has been created in the historical Maserati headquarters in Modena, with exclusive materials created in various colours exclusively for this project.

The three-layered body colour named Grigio Fiamma Fendi is a special dark grey with an iridescent golden finish on the surface. The wood trim, named Pergamena Fendi, runs across the width of the dashboard, on the doors and on the top of the gear lever, all in the iconic Fendi yellow, like the car’s brake calipers and the embroidered yellow Trident on the headrests. Fendi’s unmistakable double F logo, stitched on the seat, adds a strong, yet elegant character to the GranCabrio, and it also appears in the centre of the 20-inch alloy wheels and along the rocker panel.

Maserati is a brand that has been synonymous with motorsport since the 1920s. That continues today with the sensational Maserati Trofeo. After two thrilling series of racing across circuits in Europe in 2010 and 2011, this winter sees the series arrive in the Middle East.

Race tracks across the region will resonate with the sights and sounds of grids full of Maserati GranTurismo MC Trofeo race cars battling it out across a 12-race programme. Gentlemen drivers will be given the opportunity to race in hassle-free conditions in the UAE, Bahrain and Qatar.