Mashreq and CC Avenue offer UAE’s first of its kind instant eCommerce and mCommerce payment solution

Press release
Published November 9th, 2014 - 09:33 GMT

UAE’s leading financial institution, Mashreq and CCAvenue, the biggest online payment services provider in India, have launched the next generation cutting edge payments solution which will change the way small businesses, individuals as well as institutions accept payments online.

For smaller businesses and individuals the solution will offer easier integrations, better customizations as well as quicker on-boarding. This will speed up the `go live’ timelines for a merchant from a few weeks to just a few hours. Now add to this offering, some high quality 24 X 7 customer support and this bundle becomes the best route to allow any individual, entity or enterprise to start accepting card payments online in the UAE.

For the bigger enterprise merchants; the new platform will provide unparalleled product differentiation with innovations like multiple currency processing, automated electronic invoicing through SMS and email, Social Media In-stream Payments (S.N.I.P.), automated marketing tools, easier checkouts, to name a few. A path-breaking new inclusion is CCAvenue Brand 360°- A powerful and versatile platform for social engagement, online brand marketing and performance analytics.

One of the key features is a Smart Dynamic Routing System that detects the best performing gateway in terms of success rates and automatically switches the transaction through that gateway ensuring higher transaction success rates. The fully customizable payment pages are created using responsive web design technology. It automatically optimizes the page for any device, be it smartphones, tablets, desktops or laptops.

CCAvenue is the pioneer in the online payments landscape in India powering thousands online merchants. Some of the biggest eCommerce players like Cleartrip, Makemytrip, Yatra,, Amway, GoDaddy, Air Asia, Samsung to name a few, use the CCAvenue solution for online payment acceptance.

Nimish Dwivedi, Head of Payments, Mashreq said: “eCommerce and mCommerce is growing exponentially and Mashreq stands  committed to provide industry defining propositions to help businesses get the best payment solutions to power their growth . Our aim is to ensure ubiquity in  eCommerce payment solutions that  allow everyone from an online florist to individuals who are running events, training, coaching classes to  large corporates to get world class and easy to integrate  payment solutions.  The range, simplicity and speed of payment solutions that this partnership with CC Avenue allows us to offer will meet the online payment needs of merchants across the board.” 

“Scalability, functionality, dependability and adaptability are important criteria for online payment processors in a dynamic eCommerce space. We are confident that our partnership with Mashreq will meet the varied needs of a rapidly growing eCommerce market in the region. Our innovative features will prove to be a valuable force-multiplier for the eCommerce merchant” said Vishwas Patel, CEO of CCAvenue.

Background Information


Mashreq has provided banking and financial services to millions of customers and businesses since 1967.

We are one of UAE's leading financial institutions with a growing retail presence in the region including Egypt, Qatar, Kuwait and Bahrain. We focus on providing our customers access to a wide range of innovative products and services.

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