Mashreq launches Grand Entertainment Card in a new technology led avatar

UAE’s leading financial institution, Mashreq announced the re-launch of the Grand Entertainment Credit Card, its co-branded credit card with Grand Cinemas. The move reinforces the Bank’s commitment to offering its customers relevant and contemporary products aimed at fulfilling their needs.

The re-launched card is Bigger in terms of benefits, providing a whopping 50 % discount on all 2D, 3D and IMAX tickets booked online or at the box office, Better in terms of experience, with dedicated F&B and ticketing counters at Grand Cinemas venues and free movie experience vouchers, and Grander in scope, through its weekday offers and complimentary invites to movie previews & screenings.

Speaking on the occasion, Farhad Dhun Irani, Head of Retail Banking at Mashreq said, “This launch is a true reflection of insight and technology enabling far greater customer engagement and experience, with real value for the targeted segment - one more step forward in driving world class experience in retail banking here in Dubai “

Mashreq’s Grand Entertainment Credit Card is powered by MasterCard Paypass technology allowing customers to make small-ticket purchases in mere seconds without the need of a signature or PIN, at contactless terminals specially installed at Grand Cinemas.

Nimish Dwivedi, Head of Cards at Mashreq said, “Moviegoers today seek a holistic cinematic experience which is what the Mashreq Grand Entertainment is designed to provide. With huge discounts on ticket purchase & never before seen benefits and conveniences, including a card plastic powered by the latest contactless technology, the Grand Entertainment Credit Card is now the ultimate cinema companion.”

Grand Cinemas CEO, Debbie Stanford Kristiansen, added, “Grand Cinemas is the region’s largest movie theatre chain with ongoing expansion ushering in a significant number of new screens over the next two years as part of its continuous growth strategy. We take very seriously our mission to entertain, and to offer moviegoers the very best services, technologies and benefits and are proud to partner with Mashreq in this exciting re-launch of our co-branded Grand Entertainment Credit Card.”