Mashreq’s ‘Find the Futebol’ app creates overwhelming social media response

Mashreq, a leading financial institution in the UAE, launched an app earlier this March, which has significantly increased audience participation and engagement of their social media channels. The ‘Find the Futebol’ app, catering to football lovers in the region, not only engages fans, but also educates them on the limited edition 2014 FIFA World Cup^TM Mashreq Visa Card.

Mashreq is the only bank in the UAE offering the Limited Edition FIFA World Cup™ card with unique features and a wide range of benefits provided by the bank across Credit and Debit Cards. The Limited Edition FIFA World Cup^TM Mashreq Visa Card comes powered by ‘Salaam Goals’ – a new reward program by Mashreq.

The app involves hiding five footballs across Mashreq’s digital platforms over a four week period. The fans then have to watch out for clues to find the footballs that are hidden on Mashreq’s Twitter and Facebook pages, as well as the FIFA microsite webpages. Running till the 15^th of April, the campaign has already created Mashreq’s social channels to rise dramatically, leading to what is now the 2^nd highest fan base on Facebook and 3^rd highest fan base on LinkedIn in the UAE. 

Ambar Brahmachary, Head of Marketing & Customer Experience, Mashreq commented, “We have a cohesive approach towards Social media at Mashreq as it is integrated into other digital channels and business segments. ‘Find the Futebol’ App is one such example that engages our fans with our banking products in an exciting way. The App has received extremely positive response as we have gained 15,000 new fans with this app, and many more are continuing to engage with our other social channels. By engaging with our customers and fans, we not only increase our digital presence, but we are also educating our fans on the several award winning services that Mashreq has to offer.” 

Fans have the chance to win a 50” Sony TV and the official FIFA Football, also known as the Brazuca Ball. Visit www.facebook.com/mashreqbank to participate today.