Mashreq launches UAE’s first 3-in-1 cinema credit card

UAE’s leading financial institution, Mashreq announced the launch of UAE’s first 3-in-1 Cinema Credit Card, the Mashreq Novo Credit Card, co-branded with Novo Cinemas (previously Grand Cinemas) and powered by never-before loyalty benefits.

For the first time ever in the UAE, cinema-goers can experience the full power of loyalty on their credit card; Mashreq Novo cardholders can now spend anywhere on their credit card, accumulate loyalty points – called Salaam Entertainment points – and redeem these instantly for free tickets and refreshments at Novo Cinemas. They continue to get a whopping 50% discount on 2D, 3D & IMAX tickets booked at the box-office or at www.novocinemas.com. Cinema aficionados will also love the new card design that drives a much closer link with cinema and to complete the experience, Mashreq Novo cardholders will have access to dedicated ticketing and F&B counters and get complimentary invites to movie previews and screenings.

Mashreq has further leveraged its strength in innovation by offering customers a complimentary TAP n GO NFC-sticker with every Mashreq Novo Card. TAP n GO is UAE’s first and only NFC-sticker solution that converts any mobile phone into a credit card, and uses state-of-the-art NFC technology to allow instant payments at thousands of merchants in the UAE and worldwide. By providing the cardholder with a ‘No Swiping, No Signing, No Waiting” benefit, it is ideally suited for cinema-goers as it allows them to ‘beat the queue’ both at the box-office and the snacks counter.

Nimish Dwivedi, Head of Payments at Mashreq said, “Discounts on movie tickets have become passé –The new Mashreq Novo card’s market-defining loyalty benefit ensures that we add ‘entertainment’ to even the most mundane of spends. So the next time the cardholder buys groceries or a cup of coffee, he gets that much closer to watching the next big blockbuster! We have also radically altered the discount proposition – instead of the typical Buy-1-Get-1 or weekend discount offers on tickets, our customers get 50% off every ticket, booked across channels on any day of the week. The value to the customer is thus huge. Add to this, the ‘queue-busting’ benefit that TAP n GO and the dedicated counters provide, and you have a Card that is leagues ahead of competition and is the ultimate cinema companion.”

Novo Cinemas CEO, Debbie Stanford Kristiansen, added, “Our long-standing partnership with Mashreq Bank has been the result of our shared commitment to bring the world of entertainment to every patron and to set the standards in innovation. The new Novo Entertainment Credit Card not only makes it possible for cardholders to avail special discounts and make purchases as easily as ‘TAP n GO’, it allows us to reward our loyal customers as we strive to deliver on our promise of A Great Time Out.”