McDonald’s UAE Unveils Most Stylish Coca-Cola Glass Range to Date

Press release

Published September 15th, 2013 - 10:21 GMT

Al Bawaba

McDonald’s UAE recently announced the return of its annual, eagerly-awaited Coca-Cola glass promotion with a range of six Special Effects patterned glasses. Running for the past six consecutive years, the Coca-Cola glass promotion invites customers to collect all six glasses – each with its own unique look and feel. Glasses come free with the purchase of any large-sized extra value meal, and will be available in all restaurants across the Emirates until September 23^rd while supplies last.

Each of this year’s glasses showcases a unique Special Effect pattern that was designed especially for the campaign. All glasses are available in the brand’s signature shade of vintage Georgia green glass.

Mr. Rafic Fakih, Partner and Managing Director of McDonald’s UAE, said: “McDonald’s has enjoyed a successful relationship with its long-time partner, Coca-Cola, and the annual glass promotion is a campaign that truly showcases the value of this partnership. This year’s Special Effects glass range is unquestionably our most stylish collection to date, and we are delighted to be launching it across the UAE. Beyond collecting the glasses in our restaurants, our customers can also visit our website to download their favourite computer desktop backgrounds,” he explained.

McDonald’s operates in more than 380 restaurants in the GCC, all of which are owned and operated by local entrepreneurs. McDonald’s is the world’s leading food service organisation serving 69 million people each day at more than 34,000 restaurants in 119 countries.

Background Information

McDonald’s

In 1917, 15-year-old Ray Kroc lied about his age to join the Red Cross as an ambulance driver, but the war ended before he completed his training. He then worked as a piano player, a paper cup salesman and a Multimixer salesman.

In 1954, he visited a restaurant in San Bernardino, California that had purchased several Multimixers. There he found a small but successful restaurant run by brothers Dick and Mac McDonald, and was stunned by the effectiveness of their operation. They produced a limited menu, concentrating on just a few items – burgers, fries and beverages – which allowed them to focus on quality and quick service.

They were looking for a new franchising agent and Kroc saw an opportunity. In 1955, he founded McDonald’s System, Inc., a predecessor of the McDonald’s Corporation, and six years later bought the exclusive rights to the McDonald’s name and operating system. By 1958, McDonald’s had sold its 100 millionth hamburger

Company Profile

Coca-Cola

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, and Coca-Cola Zero. It is globally the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.

Consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, The Coca-Cola Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where it operates.