Meet Your Favourite Heroes This DSS at the Dubai Mall

Press release
Published July 5th, 2018 - 10:40 GMT
Cartoon Network ,Ben 10
Cartoon Network ,Ben 10

The Dubai Mall brings the entire family closer to all their favourite characters and action heroes this Dubai Summer Surprises (DSS) by transforming the Star Atrium into an immersive, experiential zone from July 5 to August 4. 

The action-packed activation brings to life some of the world’s most popular super heroes visiting from their home in Dubai at IMG Worlds of Adventure. Fans will have the chance to meet and take photos with Marvel superstars; Iron Man, Thor and Spider-Man, in addition to Cartoon Network favourite Ben 10 and dinosaurs from The Lost Valley. In addition, families can enjoy interactive multi-media experiences and play exciting themed games. On top of all this, fans can get the chance to experience IMG Worlds of Adventure in its entirety with entry tickets being given away on The Dubai Mall social platforms. 

This DSS, shoppers have the chance to win a Grand Prize of 1 million Skywards Miles or a weekly draw of 100,000 Skywards Miles. To enter, guests need to download The Dubai Mall app, register and scan in any receipts with a value of over AED100.

In addition to being entered to the DSS draws, shoppers can also earn Skywards Miles from their purchases with the Emaar Malls Rewards Programme for all receipts of AED 100 or more. More information on this recently launched programme by Emaar Malls and Emirates Skywards can be found at

The Dubai Mall has the ultimate entertainment experience for the entire family this summer with various ‘surprizes’ for visitors of all ages including the interactive LEGO® City of Tomorrow zone. Also, don’t miss the chance to win an instant prize this DSS by answering a single phone call. Throughout the mall, Surprise Telephone Booths will be ringing randomly. Guests that pick up the call and correctly answer the Surprize question stand the chance to win an instant prize.   

What:   Dubai Summer Surprises 2018 at The Dubai Mall

When: Until August 4

Time:     Mall operational hours

Where: IMG Worlds of Adventure            July 5 – August 4 at Star Atrium

LEGO® City of Tomorrow               July 15 – August 4 at Grand Atrium, 2nd floor

Surprize Telephone Booths          Until August 4 throughout the mall

The Dubai Mall, the world’s largest shopping and entertainment destination, is located in Downtown Dubai, the flagship mega-development of Emaar Properties.

Background Information

The Dubai Mall

The Dubai Mall - A place like no other. A new day, a new dawn.

From the wind swept sands, a new legend rises. A mall of epic proportions that is named The Dubai Mall.

Located in the heart of the prestigious Downtown Dubai is The Dubai Mall, the world’s largest and most-visited retail and entertainment destination, which welcomes more than 80 million visitors annually. With a total internal floor area of 5.9 million sq ft, The Dubai Mall has 3.77 million sq ft of gross leasable space, over 1,300 retail outlets including two anchor department stores – Galeries Lafayette and Bloomingdale’s – and over 200 food and beverage outlets.

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