Mercedes-Benz Oman Launch the New E-Class Family: More Intelligent and Sportier than Ever Before

Press release
Published November 8th, 2020 - 06:39 GMT
Mercedes-Benz Oman Launch the New E-Class Family: More Intelligent and Sportier than Ever Before
E-Class Sedan
The E-Class Sedan, the first in the thoroughly updated model series, has arrived in Oman alongside a brand new update for 2020, the Mercedes-AMG E 53 4MATIC+, which features a more sporty and striking design

The E-Class Sedan, the first in the thoroughly updated model series, has arrived in Oman alongside a brand new update for 2020, the Mercedes-AMG E 53 4MATIC+, which features a more sporty and striking design. Its electrified 3.0-litre bi-turbo six-cylinder engine, with an electric additional compressor, generates an output of 320 kW (435 hp) and produces a peak torque of 520 Nm. The tenth generation of the E-Class set trends in 2016 with its clean yet emotionally appealing design, exclusive, high-quality interior and wealth of innovations in driving assistance systems. This emotionally appealing and at the same time intelligent combination is extremely successful: to date, more than 1.2 million customers around the world have bought a current-generation E-Class. With over 14 million models delivered since 1946, the E-Class is the best-selling model series in the history of Mercedes-Benz and perceived by many as the "heart of the brand".

“Our cars are the product of over a century of tradition, and the exceptional quality of our vehicles combined with our signature aftersales service is why so many choose Mercedes-Benz,” said Scott Shears, General Manager of Passengers Cars at Mercedes-Benz Oman. “The executive E-Class has always been a steady favorite among those looking for a smart, executive vehicle. The newest models move intuitively on the road and offer sophisticated, intelligent technology wrapped in a freshly refined design, that is both modern and sporty. The E-Class models are true masterpieces of intelligence.”

E-Class Sedan

  • More dynamic design
    • Sporty Avantgarde Line as the new entry specification for the exterior
    • Redesigned front headlamps (full-LED headlamps as standard, MULTIBEAM LED headlamps are optionally available)
    • Redesigned tail lamps
  • Next generation driving assistance systems, including:
    • New steering wheel generation with capacitive hands-off detection
    • Active Distance Assist DISTRONIC with route-based speed adjustment
    • Active Stop-and-Go Assist
    • Active Steering Assist
    • Active Brake Assist; in the Driving Assistance Package now also with turning manoeuvre function
    • Active Blind Spot Assist – now also with exit warning
    • Parking Package in conjunction with 360° camera: newly expanded side view and for the first-time automatic parking not only in parallel and end-on parking spaces, but also on marked areas
  • Even more comfort in the interior
    • Widescreen cockpit with two 12.3-inch displays as standard
    • MBUX with LINGUATRONIC voice control (standard) and augmented reality (optional)
    • MBUX Interior Assistant (optional)
    • ENERGIZING comfort control with ENERGIZING COACH (optional)
    • ENERGIZING seat kinetics (optional)

More dynamic design

The enhanced dynamics and the upgrade of the E-Class Sedan are reflected in the model range: the entry-level model already comes with the sporty Avantgarde Line exterior. As a result, the base model of the E‑Class Sedan features a central star at the front for the first time. The new front end with increased chrome content plays a role in the fresh appearance.

The redesigned AMG Line with a new bumper in the style of the AMG Performance models looks even sportier. In addition, the Avantgarde and AMG Lines will feature a bonnet with power domes as standard. The E-Class Sedan features all-LED headlamps as standard. MULTIBEAM LED headlamps including ULTRA RANGE high beam are available as an option. The three new paint colours available as part of the refresh are high-tech silver metallic, graphite grey metallic and mojave silver metallic. The wheel line-up has also been expanded and now includes aero wheels, which also contribute to saving fuel and thus to sustainability.

New upholstery colours and materials upgrade the interior. These include the new colour combinations magma grey/neva grey (Avantgarde), black/nut brown (Exclusive) and magma grey/macchiato beige (Exclusive), and trim in open-pore silver ash wood, burr walnut fondant, brushed aluminium and aluminium with a carbon grain.

Next generation driving assistance systems: better assistance in tailbacks and when parking

The new E-Class Sedan is equipped with the latest Mercedes-Benz driving assistance systems providing cooperative support to drivers. This results in an especially high level of active safety: the E-Class Sedan reacts if the driver does not. The hands-off recognition now works on a capacitive basis, which enhances user-friendliness when driving in semi-automated mode.

As standard, the E-Class Sedan comes with Active Brake Assist, which in many situations is able to use autonomous braking to prevent a collision or mitigate its severity. The system is also able to brake for stationary vehicles and crossing pedestrians at typical city speeds and even to prevent collisions, depending on the situation. As part of the optional Driving Assistance Package, this is now also possible when turning off across the oncoming lane.

Some Intelligent Drive functions can optionally be added to the Driving Assistance Package. They include Active Distance Assist DISTRONIC with route-based speed adjustment, where the E-Class Sedan is now even able to respond to data from LiveTraffic Information.

Active Parking Assist with PARKTRONIC and 360° camera makes it possible to enter and leave parking spaces automatically. The system facilitates the search for and selection of a parking space as well as entering and leaving (if the vehicle was parked automatically) parallel and end-on parking spaces or garages. For the first time, the new E-Class Sedan is able to recognise and use marked areas as parking spaces. The 360° camera transmits an even more realistic image to the media display, which includes an expanded side view. When leaving a parking space, the system is able to warn of traffic crossing behind the vehicle and can apply the brakes in case of doubt.

Even more comfort in the interior: MBUX, ENERGIZING comfort control

The new E-Class Sedan is equipped with the latest generation of the MBUX multimedia system (Mercedes-Benz User Experience). As standard for the region, it includes two large 12.3 inch/31.2 cm screens that are arranged side by side for a widescreen look. The information in the instrument cluster and on the media display is easily legible on the large, high-resolution screens. An emotive presentation with brilliant graphics underlines the comprehensibility of the intuitive control structure.

Depending on mood or to match the particular interior, the user has a choice of four different styles:

  • Modern Classic is a further development of the classic display style in an elegant and light material mix
  • Sport has a high-tech turbine look with decidedly sporty black/yellow contrasts
  • Progressive stages the digital realm in reduced form
  • In the Discreet style, all displays are reduced to only show absolutely necessary information

Other strengths include touchscreen control of the media display as standard and the use of augmented reality technology (optional) for the navigation display when the navigation function is active: a video image of the surroundings is enhanced with helpful navigation information: arrows or house numbers are automatically superimposed directly onto the image in the media display, for example. The system also assists the driver at traffic lights: if the E-Class Sedan is the first car at the lights, the current traffic light situation is superimposed. In this way, this new function is a particular help when there is an unfavourable line of sight to the traffic lights.

The optional MBUX Interior Assistant allows intuitive, natural operation of various comfort and MBUX functions by movement recognition. When a hand approaches the touchscreen or the touchpad on the centre console, the media display changes, and individual elements are highlighted, for example.

The Mercedes-AMG E 53 4MATIC+

The Mercedes-AMG E 53 4MATIC+ has also been extensively enhanced. From the drivetrain to the revised suspension, the new E 53 now offers even more long-distance comfort and precise dynamism including:

    • Restyled front section with AMG-specific radiator grille and flat LED headlamps
    • Two-piece all-LED taillights
    • Revised rear apron and new diffuser insert 19-inch light-alloy wheels in an aerodynamically optimised 5-twin-spoke design for the first time
    • 20-inch light-alloy wheels in a 5-twin-spoke design also aerodynamically optimised
    • MBUX infotainment system with AMG-specific functions and displays for instrument cluster and media display (touchscreen), intuitive voice control and optional proximity control
    • New AMG Performance steering wheel with three rounded twin spokes, seamlessly integrated buttons and two round AMG steering wheel buttons
    • Silver grey/pearl nappa leather with red contrasting topstitching as optional upholstery offering
    • Optional AMG Dynamic Plus package

Two powerdomes and round twin tailpipe trim elements

The dynamic appearance is rounded off by restyled 19-inch light-alloy wheels in an aerodynamically optimised 5-twin-spoke design. 20-inch light-alloy wheels in a 5-twin-spoke design are optionally available, also aerodynamically optimised and with a wider rim edge, painted in a choice of matt black or high-gloss titanium grey.

With the optional AMG Night Package the new E 53 model takes on an even sportier appearance. The front splitter, mirror caps, trim strip in the rear apron and tailpipe trim elements are styled in high-gloss black. In conjunction with the Night Package, the darkened AMG radiator grille is available as an additional optional extra. It adds a final individual touch to the front design.

Interior with innovative MBUX infotainment system

Visually the two displays for the instrument cluster and multimedia displays blend beneath a shared glass cover to form the Widescreen Cockpit. The customer can choose between the three AMG display styles "Modern Classic", "Sport" and "Supersport" for the instrument cluster. The "Supersport" mode is particularly striking with a central, round rev counter and additional information presented in the form of bars to the left and right of the rev counter. Via the AMG menu, the driver can call up various special displays such as Engine Data, gear speed indicator, Warm-up, Set-up, G-Meter and RACETIMER.

AMG TRACK PACE, the virtual race engineer, is also optionally available for the E 53 models: The software is part of the MBUX infotainment system, and when negotiating a race circuit, it continuously monitors more than 80 vehicle-specific sets of data (e.g. speed, acceleration). On top of this, lap and sector times are displayed, as well as the respective difference from a reference time. The optional MBUX Augmented Reality function also allows the ideal line of a stored racetrack to be displayed on the multimedia display or head-up display, allowing the driver to improve lap times with a virtual instructor on board.

New AMG Performance steering wheel as standard

With a fresh design and seamlessly integrated buttons the new AMG Performance steering wheel creates an even closer link between human and machine. The three rounded twin spokes combine stability with lightness, and the steering wheel rim is a hallmark motorsport feature. The cover is selectable in leather, in DINAMICA microfibre or as a combination of leather and microfibre. The steering wheel rim features a capacitive sensor mat to recognise if drivers has their hands on the wheel. If the system detects that the driver does not have their hands on the steering wheel for a certain time, a warning cascade is started, which finally activates Emergency Brake Assist if the driver continues to be inactive.

Via the metal shift paddles arranged on the left and right behind the steering wheel rim, the AMG SPEEDSHIFT TCT 9G transmission can be operated manually. The restyled paddles are ergonomically adapted to the new AMG Performance steering wheel, slightly larger than previously and positioned further down.

Six-cylinder in-line engine with EQ Boost starter-alternator

The 3.0-litre six-cylinder in-line engine of the E 53 is characterised by top performance and intelligent electrification. The EQ Boost starter-alternator combines a starter motor and alternator in a powerful electric motor and is fitted between the engine and transmission. It is not only used as an electric alternator, but also performs hybrid functions. As a result the 3.0-litre engine reacts extremely spontaneously and provides a highly dynamic response without what is known as turbo lag. An additional bonus is the high level of refinement of the six-cylinder in-line engine.

AMG Performance 4MATIC+ all-wheel drive

The fully variable AMG Performance 4MATIC+ all-wheel drive combines optimal traction for dynamic driving fun with a high level of driving safety in all conditions, whether dry or wet. The transition from rear-wheel to all-wheel drive and vice versa is seamless, because the intelligent control is integrated into the overall vehicle system architecture.

AMG Dynamic Plus Package

For an even more emotively appealing driving experience the optional AMG Dynamic Plus Package pools technical and visual equipment details previously reserved for the eight-cylinder models. The highlights include the RACE drive program with Drift Mode. The AMG Performance steering wheel in DINAMICA microfibre or in leather has steering wheel buttons for fast control of the drive programs and further settings for the driving dynamics. Brake callipers painted in red visually underscore the sporty character.

Background Information

Daimler AG

We are one of the biggest producers of premium cars and the world's biggest manufacturer of commercial vehicles with a global reach. We provide financing, leasing, fleet management, insurance and innovative mobility services.

Check out our PR service

Signal PressWire is the world’s largest independent Middle East PR distribution service.

You May Also Like


Sign up to our newsletter for exclusive updates and enhanced content