Middle East Travellers looking for substance over style

Press release
Published January 10th, 2012 - 07:16 GMT

Today’s five-star business and leisure travellers are more interested in substance than style, opting for superior, personalised service in key regional locations, provided the ‘basics of authentic hospitality’ are present, said a leading global hotelier.

In the rush to expand internationally, too many global hotel groups have moved away from their core offerings, becoming lifestyle brands rather than hotel operators.

“Today’s regional travellers want to stay in a five-star hotel that does the basics right – every time and in every location.  Service delivery, food and beverage, and meetings support are all fairly basic offerings, but they contribute substantially to the overall guest experience, and therefore to the overall guest preference for one hotel brand over another.  We always focus on the basics of authentic hospitality,” said Kapil Aggarwal, Director of Sales and Marketing, Hyatt International South West Asia.

The Hyatt Regency brand, said Aggarwal, is an excellent example of the group’s commitment to meeting the needs of today’s regional traveller.

Hyatt Regency properties offer guests a relaxing environment and competitive rates in top destinations, providing access to up-market dining options, lively entertainment lounges, as well as expansive convention facilities and business services.

Countries in the region are an attractive option for Middle East-based travellers, owing to shorter travel times and convenient travel routes, with the UAE being a hub for both stopovers and lengthy stays.

As one example, the modern Hyatt Regency Dubai, a key hotspot for business and leisure travellers, is located on the Deira Corniche, with views of the Persian Gulf, and is within walking distance to Dubai’s famous Gold Souk. An ideal setting to soak up the city’s skyline is the Al Dawaar, Dubai's only revolving restaurant, located on the 25th floor of the hotel.

The hotel includes the Club Olympus fitness and spa facilities where guests can indulge in luxurious treatments using all natural products. Must-dos in the city that blends ancient traditions with modern sophistication are the Desert Safari, Dhow Cruise dinner and Big Bus Tour allowing visitors to conveniently sample all parts of the city.

Background Information

Hyatt

As one of the world’s top hospitality companies, Hyatt remains committed to caring for people so they can be their best.

As we continue to grow, we don’t lose sight of what’s most important—people. Hyatt is a company that was built by family. It’s a workplace where coworkers become friends. Every day we care for our guests. Care is at the heart of our business, and it’s this distinct guest experience that makes Hyatt one of the world’s best hospitality brands. 

 

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Sharon Salazar
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