Montblanc Celebrates Launch of Meisterstuck Le Petit Prince Collection During Reopening of Bahrain City Centre Boutique

Press release
Published August 1st, 2018 - 11:25 GMT
A wide selection of the Maison’s new and collectable timepieces are showcased in the Bahrain City Centre boutique.
A wide selection of the Maison’s new and collectable timepieces are showcased in the Bahrain City Centre boutique.

Celebrating the opening of Bahrain’s first Neo² concept boutique together with Hatam, its longstanding partner in the Kingdom, Montblanc unveiled the new-look design currently being rolled out around the world, during an exclusive launch this week. VIP guests enjoyed an evening discovering the diversity of the Maison’s rich product offering in the immersive new retail environment, including the recently launched Meisterstück Le Petit Prince Special Edition Collection which pays tribute to the much-loved literary character of Antoine de Saint-Exupéry’s classic novel.

Designed by Noé Duchaufour-Lawrance, the 120m² boutique strikes a balance between contemporary design and classical elegance, enhancing the fine qualities of the Maison’s core timepiece, leather, jewellery, watch and iconic writing instrument collections through a selection of distinct materials. Watchmaking is brought to life through the use of bronze-sheen brass, leather and wood; black leather and walnut wood reflect the Maison’s leather goods expertise; while lacquers and fine metals evoke writing instruments and jewellery.

A wide selection of the Maison’s new and collectable timepieces are showcased in the Bahrain City Centre boutique, including the 1858 Collection designed for the modern-day explorer and stylish TimeWalker Manufacture Chronograph Collection with panda dial. Technology enthusiasts will enjoy the link between digital and luxury with the intuitive Summit Smartwatch, as well as the Sartorial Augmented Paper Collection which converts hand written notes into digital notes. Of interest to collectors, the City Centre boutique will also house a range of the Maison’s Writers Edition, Great Character, and Muse special edition writing instruments.

Today’s urban travellers will also enjoy a wide selection of sophisticated leather accessories, and stylish yet versatile luggage. Defined by high performance, sleek modern design and durability; the new range of #My4810 trolleys are crafted to fit in with the lifestyles of those on the go.

Commenting on the reopening of the City Centre Mall boutique, Franck Juhel, President of Montblanc Middle East, India and Africa said: “We are delighted to unveil the first Neo² concept boutique in Bahrain, and to extend the premium shopping experience that is being introduced by Montblanc around the world, to our discerning customers here.”

Ismail Hatam, Hatam, continued: “This marks another significant milestone in an already long and successful partnership with Montblanc. The new boutique design reflects Montblanc’s constant quest for purposeful and aesthetic innovations and is beautifully appointed to inspire new and existing customers to learn about Montblanc’s longstanding heritage.”

Background Information


The journey from a piece’s initial inception to realisation is a breathtaking passage to follow. At every step, our master craftsmen work diligently to pour their hearts and souls into the fine products, creating out of individual parts a truly alive and resplendent piece for you and you alone.

Montblanc’s tale began with the creation of our Meisterstück fountain pen in 1924. Perfectly handmade with the finest of European craftsmanship, the iconic writing instrument has secured cult status – and our affair with writing instruments did not stop there. It has grown to include a variety of magnificent collections, including the bejeweled Bohème and sleek, contemporary Starwalker, among venerated others.


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