Montblanc Joins the Circus: New Hugh Jackman Film ‘Greatest Showman’ to Feature Montblanc Products

Press release

Published November 29th, 2017 - 06:17 GMT

Hugh Jackman (AFP)

Montblanc has announced its partnership with 20th Century Fox Film and The Greatest Showman, the highly anticipated movie inspired by the ambition and imagination of P.T. Barnum, the American showman who founded the circus in the 19^th century with his legendary “Greatest Show On Earth”. The movie stars Montblanc brand ambassador Hugh Jackman as Barnum, and will feature Montblanc pieces including a heritage Minerva pocket watch from the Maison’s Minerva Museum in Villeret, Switzerland, and a specially commissioned Meisterstück writing instrument with a ringmaster engraved on its nib.

Directed by Michael Gracey and featuring songs by academy Award winners Benj Pasek and Justin Paul (La La Land), The Greatest Showman is a bold and original musical that celebrates the birth of show business through the story of Barnum, an unconventional visionary who rose from nothing to create a worldwide sensation. The film also features Michelle Williams, Zac Efron, Zendaya and Rebecca Ferguson.

“We are delighted to support this movie as it not only features our brand ambassador Hugh Jackman but also shines a light on the cultural influence of a man who invented modern entertainment,” explains Nicolas Baretzki, Montblanc CEO. “With a history rooted in innovation, Montblanc has a tradition of celebrating those whose lives have a lasting impact on human civilization.”

“This film is particularly important to me, a project that took 7 years to bring to life.” says Hugh Jackman, “I am very excited that Montblanc is a featured part of this adventure.”

To mark the worldwide release of the movie, Montblanc has created a special Happy Holiday circus notebook with a yellow Saffiano calfskin leather cover featuring a printed circus design. The fine stationary piece comes with a red bookmark and golden cut edges. The launch of the product is part of the Happy Holiday campaign, that will be unveiled from November 1^st onwards, featuring a dedicated Montblanc Happy Holiday movie with Hugh Jackman in his role as P.T. Barnum, special window displays, Social Media content, as well as an online advertising.

The Greatest Showman is set for release in December 2017, and the Happy Holiday circus Fine Stationary will be available from October 2017.

Background Information

Montblanc

The journey from a piece’s initial inception to realisation is a breathtaking passage to follow. At every step, our master craftsmen work diligently to pour their hearts and souls into the fine products, creating out of individual parts a truly alive and resplendent piece for you and you alone.

Montblanc’s tale began with the creation of our Meisterstück fountain pen in 1924. Perfectly handmade with the finest of European craftsmanship, the iconic writing instrument has secured cult status – and our affair with writing instruments did not stop there. It has grown to include a variety of magnificent collections, including the bejeweled Bohème and sleek, contemporary Starwalker, among venerated others.