Montblanc Launches Les Aimants by Charlotte Casiraghi Collection During the Cannes Film Festival
During the Festival de Cannes, Montblanc celebrated the launch of Les Aimants by Charlotte Casiraghi, a new women’s jewellery collection inspired by the concept of the attraction of opposites. The design collaboration with brand ambassador Charlotte Casiraghi features bangles, rings and necklaces in opposing materials and colours that give women the freedom to customize versatile and contemporary styles by pairing opposites in a creative way. For one night, Montblanc transformed the magnificent Villa La Favorite overlooking Cannes into an unexpected and elegant world where opposites attract, evoking the contrasting colours and textures of the collection and the design codes of Montblanc.
Pierre Niney, Toni Garrn, Virginie Ledoyen, Julia Restoin Roitfeld, Cindy Bruna, Eniko Mihalik, S.A.R. Alexandra de Hanovre, Dimitri Rassam and Festival de Cannes jury member Khadja Nin joined Charlotte Casiraghi and Montblanc CEO Nicolas Baretzki and Creative Director Zaim Kamal for a cocktail on the terrace of the magnificent Belle-Époque property where they got a first look at the jewellery collection defined by its simplicity, purity and understated luxury. During the intimate dinner that followed magician Larsene enchanted guests with his captivating and provocative illusions, while Parisian duo Hollydays entertained them with their original irresistible blend of pop, synth and electro music. The dinner menu was also a creative interpretation of the theme of the evening with the contrasting colours and textures of raw and cooked asparagus on a black plate, sea bass on white black Thai rice and an assortment of textured dessert.
The festivities continued late into the night when more guests joined the after-party and danced to the upbeat tracks of DJ duo and sound designers Agathe Mougin and Wladmir Schall.
The journey from a piece’s initial inception to realisation is a breathtaking passage to follow. At every step, our master craftsmen work diligently to pour their hearts and souls into the fine products, creating out of individual parts a truly alive and resplendent piece for you and you alone.
Montblanc’s tale began with the creation of our Meisterstück fountain pen in 1924. Perfectly handmade with the finest of European craftsmanship, the iconic writing instrument has secured cult status – and our affair with writing instruments did not stop there. It has grown to include a variety of magnificent collections, including the bejeweled Bohème and sleek, contemporary Starwalker, among venerated others.
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