After its release in the UAE, MAD Solutions released the documentary film Nanny Culture in Kuwait at Cinescape Cinema. Nanny Culture marks the second documentary film released in Kuwaiti cinemas after Gaza Surf Club.
Nanny Culture received four awards in different film festivals, including; the Best Documentary Feature award at the 2016 American Movie Awards, the Gold Award for Documentary Feature Film at the Hollywood Film Competition, the Best Documentary Feature and the Inspiring Woman in a Film awards at the Los Angeles Independent Film Festival.
The 80-minute film revolves around an Emirati family in Abu Dhabi, who temporarily hire the services of a British nanny to help them organize their six children's daily activities and study schedules. This leads to resentment between the nanny and the children especially after changing their daily routines. The film reveals the details of the relationships and interactions between different cultures in one household, the extent to which an Emirati family can accept another culture, the family's insistence on the commitment of British nannies to the customs and traditions of the UAE and Islam as far as raising children is concerned, and how a British nanny can adapt to her new work environment.
Directed by Paul James Driscoll, Nanny Culture is based on an idea by Sheikha Alyazia Bint Nahyan Bin Mubarak Al Nahyan, produced by Anasy Media Production and distributed in the Arab world by MAD Solutions. The film stars social media personality Abdulaziz Al Jassmi (Bin Baz), as well as musician and singer Omara "Bombino" Moctar who contributed his song "Tim Tar".
Nanny Culture has been officially selected to participate in several film festivals around the world including; the Silk Road Film Festival in Ireland, Hong Kong Arthouse Film Festival, Sydney World Film Festival, Hollywood Florida Film Festival, and Phoenix Film Festival Melbourne. It has also been screened at four cinemas in London.
Paul James Driscoll is a British filmmaker who began working in Abu Dhabi in 2008 at The National newspaper. He assumed different posts within the newspaper, such as Multimedia Producer, through which he created many short films that have gone on to win four awards from the National Press Photographers Association (NPAA) in the USA. Paul has a BA in International Journalism from Liverpool John Moores University, and has worked as a director of photography, editor, and cinematographer for many renowned organizations, including: Oxfam, the United Nations and the BBC.