National Bonds Digitally Rewards Minor Bondholders With Eidiyah

For the eleventh year in a row, National Bonds is distributing ‘Eidiyah’ to more than 500 lucky minor bondholders. Eidiyah is an annual initiative that rewards minor bondholders via special electronic draws for AED 50, totaling AED 25,000 - held on the first day of Eid Al Fitr.

In its sustained efforts to encourage financial literacy in children and young people, National Bonds awards two minor bondholders AED 10,000 every month and also allocates 4,000 monthly prizes of AED 50 for them as part of its rewards program that is considered the largest in the country.

Saif Ali Al Shehhi, Executive Director - Happiness & Positivity and Supply Management at National Bonds said: “The Eidiyah tradition at National Bonds has transformed into an annual ritual that we now leverage to encourage the younger generation to save regularly. Through this initiative, we also help minors to better understand the value of money and educate them about securing a stable future for themselves, their families and society as a whole. This year and with the current situation, we also encourage parents to open up savings accounts for minors and transfer electronically their Eidiyah into it. This way, you can start off their savings in a way that’s safe and long-term.”

Notably, since its inception in 2006, National Bonds has distributed profit and prizes more than AED137 million to minor bondholders. Of this amount, lucky female minor bondholders won 48%, while 52% of the amount was won by male minor bondholders.