Nespresso brings the ultimate coffee experience to the Kingdom

Press release
Published November 29th, 2011 - 11:55 GMT
Nespresso
Nespresso

Nespresso, the worldwide pioneer in highest-quality premium portioned coffee, announced today the opening of its first ever boutique in Saudi Arabia, located on the 1st floor of the Kingdom Mall in Riyadh.

The Nespresso story began with a simple but revolutionary idea: enable anyone to create the perfect cup of espresso coffee – just like a skilled barista - in the comfort and convenience of their own home. This unique experience is now available to Saudi residents.

Jean-Marc Dragoli, Market Director for Nespresso in the Middle East, Africa & Caribbean region, who came to Riyadh for the occasion said: “Over the last few years the Saudi coffee market has experienced tremendous growth. This is due in part to a more discerning kind of consumer who demands the best quality of coffee. Nespresso prides itself on offering the ultimate coffee experience and it gives me great pleasure to introduce our first Nespresso boutique to coffee lovers here in the Kingdom.”

“We are planning on opening our second boutique later this year in Jeddah, Tahlia Street” added Dragoli.

Mr. George Sioufi Managing Director of Al Soukya, exclusive distributor for Nespresso in the Kingdom said: “We are truly excited to bring our Saudi customers the Nespresso range of personal coffee machines and patented capsules. “Now, coffee lovers can be their own barista and enjoy world-class coffee from the comfort of their own home.”

He added “Customers can purchase their Nespresso machines and capsules from our boutique located in the Kingdom Mall while they enjoy the best shopping in Riyadh. There is also the option to order capsules via phone from the Customer Relationship Centre- Nespresso Club.”

Nespresso Grand Cru coffees are produced from an exclusive se­lection of the finest green coffee grown in the world. The choice of exceptional blends and pure, single origin coffees is specially developed to suit every taste preference and to be at home in every environment. Only an estimated 1-2 % of the coffee grown globally meets Nespresso specific taste and aroma profiles and their high standards of quality and sustainability.

The Nespresso coffee experts at the state-of-the-art production centers in Switzerland orchestrate the subtle interplay of each coffee’s complex properties, including acidity and body, to compose a range of Grand Cru coffees with unique flavor and aroma profiles and a tantalizing taste.

Background Information

Nestlé Nespresso

Nestlé Nespresso SA is the pioneer and market leader in highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso has a presence in more than 50 countries and 5500 employees. In 2010, it operated a global retail network of 215 exclusive boutiques. Nespresso achieved global 2010 sales of more than CHF 3 billion and organic growth of more than 20%. 

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