A New Era of Mobile Phone Innovations

With smartphone manufacturers across the globe scrambling to get ahead of the game in this fiercely competitive market, there is one question on everyone’s mind: What is the future of smartphone technology? While recent years may have seen only small annual upgrades to smartphones, some industry pundits have even gone as far to claim that smartphone innovation is ‘dead’. In actual fact, they could not be more mistaken.

Today, we are on the precipice of seeing an advent of smartphone innovations that are about to change the industry, as we know it. Artificial Intelligence (AI) is presenting an exciting direction for the future of smartphone technology. Being able to transfer AI applications from offline to real time, and into the palms of consumers around the world, is an exciting prospect in a world where users increasingly expect their needs to be anticipated. The Internet of Things (IoT) is allowing us to connect devices in a way we never thought possible and smartphones are becoming the ‘core’ of our connected lives, packed full of sensors, anticipating our every needs like personal assistants.

Augmented or Virtual Reality (VR), either with the addition of goggles or by imposing virtual dressing on real-world views, is already making waves in the smartphone industry and is likely to become fully integrated with smartphones in the very near future. Soon we will experience a mobile virtual reality experience without having to clip-on a VR camera or slip on a bulky headset. Why search through your Internet browser for information when your mobile device is intelligent enough to do it for you just by pointing it in the right direction?

While it may sound obvious, the smartphone industry is experiencing some major changes to some of the more simple functionalities of a mobile device such as HDR displays, improved battery life and upgrades to digital smartphone cameras and exceptional sound quality. Each new innovation combines seamlessly together to present an entirely new generation of smartphones.

Especially for today’s young generation, expectations are high from the future of their smartphones. It needs to have it all – a mobile phone to make calls and send messages, a professional camera, a high-quality sound system, quick download speeds, improved safety and security, all rolled into one powerful device with a stylish and sleek design and that doesn’t brake the bank with it’s price tag. Are they asking too much? Here at Huawei, we certainly don’t think so. Introducing the new HUAWEI nova 2 Plus – the best in it’s price level and the ultimate choice for today’s stylish trendsetters.

Theater-quality HiFi music for superior audio experiences is no longer a pipe dream for mobile phone users. For the first time, the HUAWEI nova 2 Plus features HUAWEI Histen, HUAWEI 2012 lab’s unique audio algorithm, which combines hardware features in mobile devices with 10 targeted algorithm modules for various effects, such as 3D stereo sound. The HiFi chips adopted for the HUAWEI nova 2 Plus also minimise distortion, harmonics, noise and other disturbance with audio processing to make music memorable.

Huawei’s engineers have teamed up with Rainer Maillard, a Grammy award-winning recording engineer, to mix the device’s key sounds for an unforgettable premium sound quality for the handset. The HUAWEI nova 2 Plus also supports aptX wireless Bluetooth technology, which, when it comes to videos and games, has the shortest time lag of all Bluetooth audio coding. This ensures a more synchronized image and sound experience.