The New Language of Self-Expression: Communication Reimagined With the Samsung Galaxy S9 and S9+

Press release
Published March 25th, 2018 - 08:52 GMT
Galaxy S9 and S9+ also take AR technology beyond function and makes it fun with AR Emoji, a personalized avatar and emoji created with facial recognition technology.
Galaxy S9 and S9+ also take AR technology beyond function and makes it fun with AR Emoji, a personalized avatar and emoji created with facial recognition technology.

Today, digital communication expands far beyond the text messages and mobile emails it once consisted of. We have become more visually-oriented than ever before, and as a result, images and videos have become the new language for self-expression, helping us share the moments and experiences we simply cannot put into words.

In 2017 alone, it is estimated that we took more than a trillion photos globally, shared more than one billion GIFs, and sent three billion images, five billion emojis, and more than 10 billion videos[1]. Just as smartphone cameras are steadily replacing digital cameras[2]; photos and videos are replacing text and email communication in the same stride. We live in a world of visual communication – and we depend on our smartphones to capture the fleeting moments that express what we want to say in an instant.

Samsung believes in creating products that cater to people’s needs, and this need for visual communication and storytelling is exactly what Samsung aims to fulfill with the Galaxy S9 and S9+. Beyond a range of innovative smartphone features delivered by Samsung’s best-in-class Galaxy Foundation of design innovation and cutting-edge technology, the Galaxy S9 and S9+ are equipped with Samsung’s best-yet cameras to unlock powerful experiences every day and help you share them effortlessly.

Featuring an improved circular Dual Aperture that outsmarts the human eye by automatically adjusting to the lighting conditions, alongside an advanced low light camera with the brightest available F1.5 aperture lens in a smartphone and updated multi-frame noise reduction, the Galaxy S9 and S9+ ensure that your photos will always tell a clear story – even in dim or low light.

As for videos, the Galaxy S9 and S9+ camera boasts a Super Slow-mo feature to capture what your eyes can’t with video that is four times slower than traditional slow-motion smartphone videos, as well as automatic motion detection that can distinguish the fleeting moment you wish to capture. After shooting a video in Super Slow-mo, you can add music to your video, convert it into a GIF file, or even set your video as a wallpaper on your lock screen.

What’s more, adding a whole new layer of functionality to the camera on the Galaxy S9 and S9+ is a range of smart features that utilize machine learning, Bixby, and AR technology to help your camera do what it couldn’t before. Instantly translating foreign languages and currency in real time using Live Translation, Bixby uses deep learning technology to detect and analyze what your camera is pointing at and instantly generating information directly on top of the image. At Samsung, a smarter camera is a better camera; and with Bixby integration, Samsung is showing you the practical side of augmented reality.

Nonetheless, the Galaxy S9 and S9+ also take AR technology beyond function and makes it fun with AR Emoji, a personalized avatar and emoji created with facial recognition technology. All you have to do is take a selfie to create your own emoji that mimics your movements and expressions with impressive accuracy.

Samsung believes in the transformational power of technology to draw people closer together, enable genuine connections, and facilitate meaningful communication. With the camera on the Galaxy S9 and S9+, Samsung sets new standards for smartphone functionality by helping you communicate, share, and experience the world in entirely new ways.


Background Information

Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index.

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