Nikki Beach Hotels & Resorts Opens Nikki Beach Resort & Spa Santorini
Global luxury lifestyle and hospitality brand Nikki Beach opens Nikki Beach Resort & Spa Santorini under the Nikki Beach Hotels & Resorts division, the brand’s second location in Greece.
Situated on Greece’s most stunning volcanic island, Nikki Beach Resort & Spa Santorini caters to discerning travelers with its collection of 62 luxe rooms and suites, stylish beach club, international restaurants and bars and idyllic ambiance. This 5-star Santorini lifestyle beachfront resort features spectacular views over the Aegean Sea, and offers easy access to ancient Thera, Oia, Fira and the airport. The beach boasts Santorini’s famed volcanic black-gray sand, set against the crystal clear waters of the Aegean Sea. Accommodations are modern with top-line amenities and décor inspired by nature.
Guests can elevate their experience with a suite featuring a private Jacuzzi or pool. There are 9 different room options with either a sea or pool and garden view. The Ultimate Suite (1,227 square feet) is located on the top floor of the resort and comes equipped with a private pool, rooftop Jacuzzi and 360-degree view of Santorini’s landscape. Alternatively, The Ultra Suite (ranging between 274 and 592 square feet) features a private balcony and jacuzzi overlooking the Aegean Sea.
Nikki Beach’s signature hospitality is in full effect at the resort’s beach club, with plush, all white daybeds and cabanas. The beach club highlights Nikki Beach’s global dishes, live entertainment and barefoot chic vibes. Alternative culinary options span Café Nikki, an all-day urban bistro; Escape, an outdoor restaurant fusing Greek cuisine with Peruvian-style recipes; and Skybar, a rooftop bar with creative cocktails, Champagne, shisha and panoramic views. In-room dining is also available 24 hours a day.
“Greece has always been a natural habitat for our brand and the opportunity to launch a boutique resort in the world-renowned destination of Santorini is one of the most important steps in our growth process,” says Alexander Schneider, President of the Global Nikki Beach Hotels & Resorts division. “Our strong strategic Greek partners, Hotel Brain and the Katikies Group, have been essential in the delivery of the project and the positioning in the domestic and international market, and we are looking forward to growing our portfolio further with them.”
Santorini is known for its unique electromagnetic energy, charming white houses, kaleidoscopic sunsets and savory local cuisine, and Nikki Beach Resort & Spa Santorini is in the epicenter of the action. The resort’s concierge can arrange tours of the island, spanning culinary experiences, wine tours, sunset cruises, watersports, historic sightseeing, trekking and hiking routes.
Nikki Beach Hotels and Resorts EMEA CEO Jihad El Khoury comments: “With the opening of Nikki Beach Resort & Spa Santorini, we have triggered our next level growth phase in line with our development strategy. This was driven by the investor’s trust in our brand and the market demand for fresh and relevant lifestyle resort applications.”
Exclusive location services include limousine and helicopter service, complimentary parking, 24/7 reception and tour and travel services. The resort is accessible by land and sea, from the main port of Piraeus. Nikki Beach has a well-established following in the yachting world with its existing seafront locations, including Nikki Beach Costa Smeralda, Saint Barth, Mallorca, Saint Tropez and Monte Carlo.
“Our experiential luxury concept has become a sought after one,” says Lucia Penrod, CEO of Nikki Beach Global. “With a range of different restaurant options, on-site amenities and a personal touch, we offer our guests a unique experience that is catered to their mood. We started Nikki Beach 20 years ago with restaurants and beach clubs, and we’re still doing what made us successful when we launched.”
This year, Nikki Beach is celebrating its 20th year in business since the opening of its first beach club, founded by entrepreneur Jack Penrod and his wife Lucia, in Miami Beach in 1998. Today, Nikki Beach Global has grown into an international, multifaceted luxury hospitality company, with 13 beach clubs around the world, including Versilia, Saint Barth, Saint Tropez, Dubai, Monte Carlo, Marbella and Ibiza, and 5 hotels and resorts. Nikki Beach Global has offices in Miami, Marbella, Barcelona, Geneva and Dubai.
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In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle and hospitality brand comprised of a Beach Club Division; a Hotels & Resorts Division; a Lifestyle Division; a Special Events Division and Nikki Cares, a 501c3 Non-Profit Charity Division.
Nikki Beach can now be experienced in: Miami Beach, Florida, USA; Saint Tropez, France; Saint Barth, French West Indies; Marbella, Spain; Marrakech, Morocco; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Porto Heli, Greece; Bali, Indonesia; Monte Carlo, Monaco; Dubai, UAE; Bodrum, Turkey and Versilia, Italy. Nikki Beach has pop-up locations during the Cannes and Toronto Film Festivals. The Hotels & Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece and Bodrum, Turkey. In 2016, Nikki Beach will be opening a resort in Dubai, UAE.