Nissan Al Babtain Celebrates Continued Customer Trust During the 'Nissan 9th Annual After sales Award Ceremony'

Press release
Published April 2nd, 2018 - 05:59 GMT
Ruwan Wickramasinghe, Laurent Pernet, David Grave, Rauf Mohamad
Ruwan Wickramasinghe, Laurent Pernet, David Grave, Rauf Mohamad

Abdulmohsen Abdulaziz Al-Babtain Co., the sole authorized dealer of Nissan in the State of Kuwait recently celebrated the growing partnership of one of the most trusted brands in Kuwait with its key clientele during the “Nissan 9th Annual Aftersales Award Ceremony” held at the Crown Plaza Hotel, on March 27th, 2018.

A yearly event, the “Nissan 9th Annual Aftersales Award ceremony” was held to honor the customers and clients who drove the Nissan brand to its full potential and aided in the creation of an inspirational success story in Kuwait.

The “Nissan 9th Annual Aftersales Award ceremony” was attended by General Manager Automotive Division - Laurent Pernet, Nissan Gulf (NGF) Aftersales Director - David Graves along, with his team, as well as Al Babtain top management in the Sales and Aftersales. Business community leaders from different industries, senior officials, government officers and Nissan vehicle owners.

Al Babtain Automotive GM – Laurent Pernet said, “We are proud of the trust and confidence placed on the Nissan brand over the years. Thanks to the overwhelming support of both our loyal customers and partners in the constantly evolving range of products, services and personnel, Nissan Al Babtain maintains its leadership and credibility in a highly competitive market. One of our main focus is to provide Nissan Aftersales services at a very competitive, affordable prices with quality, reliability for peace of mind driving. This is our daily job and our commitment.”

In addition, Nissan Gulf (NGF) Aftersales Director - David Graves, expressed his pride for being here with Nissan family this year again, and congratulated Al Babtain for the record results during Nissan regional skills contest. Also he extended the full support to Nissan Al Babtain customers making sure they get the best aftersales experience and service.

Several awards representing different categories were distributed, namely Best Vehicle Sales Fleet Customers, Best Service & Parts Fleet Customers, Best Insurance Companies, and Best Garage Customer who contributed to the growth and success in the market.

In 2017, Nissan aftersales took the lead on many national initiatives as part of its mission to safeguard people on the road and ran impactful campaigns to benefit its loyal patrons. One such campaign proudly held by Nissan Al Babtain was ‘Brand Trust’, which stressed on safety through authenticity of car parts. It highlighted the importance quality assurance and emphasized on safety implications by exposing harms of imitators and counterfeit products. Additionally, regional and international educational seminars through comprehensive PR efforts and nationwide online campaigns, in collaboration with General Administration of Kuwait Customs were executed. Therefore, all vehicle owners should always support the purchase of genuine parts and ensure that their vehicles are serviced at authorized Service Centers.

Presently, Nissan Kuwait has the largest Aftersales Service and Parts Network in the State of Kuwait with 9 Service Centers and 14 Parts Outlets established in strategic locations for easier accessibility. The latest addition to the wide network is a designated Nissan Patrol Quick Service Center that will be launched soon, enabling swift and efficient customer service for Patrol owners. 

Nissan Al Babtain also acknowledged the superior caliber of its sales and aftersales staff at the Nissan Regional Skills Contests 2017 in Dubai who bagged three medals and a best performance award. 

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.

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