Nissan Brain to Performance Uses Advanced Brain Imaging To Improve Driver Performance

Press release

Published October 28th, 2021 - 11:05 GMT

Nissan Brain to Performance Uses Advanced Brain Imaging To Improve Driver Performance

Formula E drivers Sebastien Buemi and Maximilian Guenther participate in program to improve track performance

Highlights

Earlier this year, Nissan Motor Co., Ltd. launched an innovative program focused on brain function and anatomy research, training and development for its Formula E drivers Sebastien Buemi and Maximilian Guenther. The program, called Nissan Brain to Performance, uses advanced brain imaging and analysis to determine the anatomical specifics of high performance, professional drivers. The program aims to develop bespoke, optimized training to enhance the brain functions and anatomy related to driving and racing.

“At Nissan, we dare to do what others don’t. With this groundbreaking program, we aim to understand our race drivers’ brain functions like never before and push the boundaries of on-track performance in Formula E,” said Tommaso Volpe, Nissan global motorsports director. “What if, through advanced brain function analysis and training, we could help make our drivers perform better? Every tenth of a second counts in Formula E, so we’re excited to see how our cutting-edge Nissan research team can enhance already high-performing brain functionality.”

Click here to watch Sebastien Buemi and Maximilian Guenther participating in the Nissan Brain to Performance program.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.