Nissan Celebrates 150 Million Vehicles Produced Globally
Nissan Motor Co., Ltd. has reached a new milestone with 150 million vehicles produced globally. It took 73 years for Nissan to produce its first 100 million vehicles after the company was founded in 1933, and another 11 years to build the last 50 million.
Nissan sees this achievement as the result of 84 years of continued support from all of its stakeholders worldwide, including employees, dealers, suppliers and local communities, as well as the numerous customers who have chosen cars produced by Nissan.
When Nissan reached the 100 million vehicle milestone in 2006, 76.5% of the total vehicles had been produced in Japan. Localization of production accelerated in the past 11 years, during which 76.5% of the 50 million Nissan vehicles were made outside Japan – driven in particular by the U.S. and China.
Following this latest milestone, Nissan remains committed to delivering cars that satisfy its customers.
Nissan Middle East
Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.
Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.
In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.
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