Nissan celebrates rich motorsports heritage in thrilling Gran Turismo film

Press release
Published August 11th, 2023 - 08:23 GMT

Nissan celebrates rich motorsports heritage in thrilling Gran Turismo film
Nissan celebrates rich motorsports heritage in thrilling Gran Turismo film

Nissan is inviting audiences to a cinematic spectacle this summer as the Nissan’s ground-breaking GT Academy, one of the trailblazing successes born out of its rich racing heritage, takes centre stage in the Gran Turismo movie by Sony Pictures Entertainment. 
Set to release exclusively in theatres across the Middle East on 10th August 2023, the Gran Turismo movie takes viewers on a wild ride, showcasing the exhilarating mix of virtual and real-world racing that the Nissan GT Academy introduced, and left a legacy on the racing world. 
"Nissan Al Babtain invited the Z Club-Kuwait and Nissan GTR Club to attend the exclusive premiere prior to the official film launch at Grand Cinema Kuwait. The event featured a showcase of the iconic Nissan GTR and Z cars during the launch ceremony."
Sharing the excitement with fans and automotive enthusiasts, Nissan Middle East, and its partner network across the region, are working alongside Sony Pictures Entertainment and its MENA distributor Empire Entertainment, to roll out a series of exciting activations at key cinema locations across the region. 
As a challenger brand that dares to do what others don’t, Nissan’s introduction of the GT Academy in 2008 has long been recognized for making motorsports more accessible than ever before. Giving birth to 22 professional racing drivers, GT Academy marked a key milestone in our motorsports heritage which spans over 85 years, and we are thrilled to have this portrayed in the Gran Turismo film.”
In 2008, Nissan broke barriers by introducing the radical gamer-to-racer competition, a bold move that transformed the best of Gran Turismo gamers into professional motorsports race drivers. This visionary partnership with Gran Turismo challenged the notion of what it took to be a driver, opening doors for aspiring talents worldwide.
Today, Nissan continues to redefine the world of motorsports and empower the next generation, challenging itself with a new focus on electrification in Formula E – the 100% electric motorsport and its extensive electrified line up.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.

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