Nissan Encourages Individuals To Make A Commitment To Sustainability With Digital ‘Origami’ Campaign
As the Official Automotive Partner of Expo 2020 Dubai, Nissan is bringing to the forefront its sustainability and carbon neutrality goals through a public pledge for climate action. Forming part of the exclusive content created for Expo 2020 Dubai and hosted on The Nissan Next website, the digital activation encourages participants to make a commitment towards a more sustainable future and allows them to design their own Origami bloom.
Embracing the brand’s rich Japanese heritage, the digital campaign underlines Nissan’s sustainability goals with a digital-first approach, while inspiring change by making individuals more conscious of their actions. Building on Nissan’s engaging “Let’s Move” brand campaign for Expo 2020 Dubai, the Origami digital activation allows individuals to make their own pledge towards reducing their carbon footprint – with actions that include turning off lights, recycling, and generating clean energy through the installation of solar panels, amongst others.
Individuals are invited to create unique designs as the backdrop for their pledges, with five color options and six patterns to choose from – including Sakura (cherry blossom) symbolizing new beginnings; Asanoha (hemp leaf) representing growth; and Kagome, a tech-forward geometric pattern based on a Nissan taillight design.
Abdulilah Wazni, Director of Marketing & Product at Nissan Middle East, said: “Through our latest campaign, we want to draw attention to the importance of building a more sustainable future. At Nissan we do this by utilizing technology and driving innovation to enrich people’s lives. Our digital activation is another step we want to take in the right direction, with an aim to start the right conversations and make people more conscious of their actions, while helping us all move together towards a cleaner and greener future.”
Nissan Origami is the latest in a series of digital activations created by Nissan to highlight its partnership with Expo 2020 Dubai. This also complements Nissan’s first event at Expo 2020 Dubai, which featured a region-first showcase of the all-electric Ariya in October 2021. The Ariya, Nissan’s first all-electric crossover, symbolizes the brand’s forward-looking journey into the future of electrification and sustainable mobility.
Last year, Nissan solidified its global sustainability commitments by setting the goal of achieving carbon neutrality across the company’s operations and the life cycle of its products by 2050. Part of this effort is Nissan Ambition 2030, the company’s new long-term vision for empowering mobility and beyond. Responding to critical environmental, societal and customer needs, Nissan aims to become a truly sustainable company, driving towards a cleaner, safer, and more inclusive world.
Nissan Middle East
Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.
Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.
In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.