Nissan brings ‘Innovation and Excitement’ to the 2013 Jeddah Motor Show

Nissan is continuing to increase its presence in the Kingdom of Saudi Arabia with a strong line-up of its innovative and exciting models at the Jeddah Motor Show. With refreshed styling, the 2014 model year ‘Hero of All Terrain’, Nissan Patrol, will take centre stage alongside the Special Edition ‘Black Matte’ model. A gold coloured Nissan GT-R, signed by the fastest man in history and Nissan’s Director of Excitement, Usain Bolt, showcases the brand’s performance credentials while its commitment to zero and low emission transport solutions for today and tomorrow is represented by the Nissan Pathfinder Hybrid.

These show-stoppers will be joined by the latest Nissan Sentra and Nissan Altima models. 

“These are hugely exciting times for Nissan as we see our plans for the future in the Kingdom materialise,” said Samir Cherfan, Managing Director, Nissan Middle East. “When we announced our ambitions for strengthening our presence in this market, we made a pledge to renew the bond with the Kingdom and bring the best of Nissan to the market. At the Jeddah Motor Show we underline that Nissan is delivering on that promise.” 

Earlier this year, Nissan began increasing its activity with the opening of the world’s first Nissan New Retail Concept showroom in Riyadh. This will be just one of 18 sales outlets, 19 service outlets and 27 parts selling points by end of December this year. These will offer the complete Nissan range – the broadest of any manufacturer’s in the region. 

As a part of the company’s ambition in the market, Nissan is targeting a 300% rise in sales in KSA over the next four years based on the popularity of its expanding model range, growing retail network, strengthening brand and commitment to first class customer service. 

Through a recent partnership with MBC, one of the top rated TV channels in the region, Nissan has created a great opportunity to get close to its customers with exciting and innovative programs and campaigns. As an example, at the end of this year, Nissan with MBC will bring back to KSA the highly anticipated Action Ha Program. 

“The Kingdom of Saudi Arabia is a extremely important market to us and the quality of the products and service we provide makes Nissan one of the most attractive prospects in the country. Affordability, performance and durability are key factors in customer choice, and fundamental factors in Nissan design,” concluded Samir. 

2014 model year Nissan Patrol

Designed and tailored to meet the demanding expectations of the Middle East’s car buying public, Nissan Patrol is a name synonymous with superior performance and luxury. The all-new Nissan Patrol comes with a new front bumper and new vigorous and muscular front grille pattern with chrome. New 20” machining cut alloy wheels, LED headlamps with day time running light and pop-up headlamp washer with new LED rear combination lamp and roof rails add to the range of new features. The MY2014 Nissan Patrol also possess a 3^rd generation Around View Monitor with parking assist display and Back-up Collision Intervention (BCI) which alerts the driver when a moving object is detected behind the vehicle when in reverse mode. 

New Nissan Patrol Back Special Edition

In order to create further excitement around the New Nissan Patrol, Nissan is introducing Nissan Patrol Special Edition ‘Black Matte’, which will only be released to the GCC. Sales begin in March 2014 and limited to only 200 units.

Based on Patrol MY14 LE Platinum City ‘Black Matte’ refers to its exclusive exterior, finish with complementing matte black front grille and rear gate handle garnish. Nissan Patrol Special Edition ‘Black Matte’ also features chrome-plated and polished alloy wheels and red leather seats.

Gold GT-R Signed by Nissan’s Director of Excitement – Usain Bolt

Nissan will provide an exciting opportunity to motoring enthusiasts across the Kingdom of Saudi Arabia as one of the world’s most distinctive supercars - a gold-painted Nissan GT-R – makes a special appearance. 

Earlier this year, Nissan customised a GT-R for double Olympic 100m and 200m gold medalist Usain Bolt, in recognition of his contribution to Nissan as its ‘Director of Excitement’. Based on the 2013 model year Nissan GT-R, this already customized example was further personalised to suit Bolt’s driving style and then finished in suitably exclusive gold paint. 

At the handover ceremony, Bolt also signed the only other gold GT-R to have been produced by Nissan and gave it his official seal of approval by signing the bonnet. It is this unique example, still featuring ‘Mr Bolt’s’ signature, which will be on display at Jeddah Motor Show. 

Nissan Pathfinder Hybrid

No compromises were made in the making of this hybrid. Nissan undertook all the style, luxury, utility, and standard features of the Pathfinder—and there are a lot of them—and added the fuel efficiency and performance of a hybrid powertrain. Excellent fuel economy, responsive performance, and the rugged capability of true 4WD. Meet the Next Gen SUV. 

The 2.5 liter 4-cylinder petrol engine is supercharged, so as it breathes in fresh air to feed the engine, it cranks out nearly the same amount of power as the standard Pathfinder with 30% comparative fuel economy. 

Nissan Pathfinder Hybrid is accessible for only USD 2700 premium versus regular Pathfinder in line with Nissan’s of Innovation for Everyone. 

Nissan Altima – Nissan Connect

Redesigned inside and out for the 2014 model year, the fifth-generation design Nissan Altima is leading the expansion of connected car services with Nissan Connect Apps, a global smartphone integration platform that includes in vehicle smartphone integration for Android, iPhone® and Blackberry operating systems. 

Nissan Connect Apps allows Altima owners to stay connected to their digital lives, in the vehicle through the Navigation System. Apps include Online Search powered by Twitter & Tune In and Facebook, and are planned to include iHeart Radio* and Pandora (iOS) at a later date. 

Part of the Nissan Connect Apps system’s innovative design is the flexibility to introduce new apps throughout the ownership experience, including a range of projected upcoming music, social networking, entertainment and travel apps. The Nissan Connect apps experience isn’t limited to the single owner of the vehicle, other drivers and passengers can set up their own apps to tailor their experience when they are in the vehicle. All app profiles and settings are personalized and unique to each driver’s phone, so users don’t have to worry about sharing personal account information.