Nissan Launches Bold and Powerful Refreshed 2019 Maxima in Kuwait

Press release
Published June 23rd, 2019 - 10:07 GMT

Nissan Maxima
Nissan Maxima
Highlights
Abdulmohsen Abdulaziz Al Babtain Company (AABC), the sole authorized dealer of Nissan vehicles in the State of Kuwait, recently unveiled the new 2019 Nissan Maxima in its showroom located in Al Rai and Ahmadi.

Abdulmohsen Abdulaziz Al Babtain Company (AABC), the sole authorized dealer of Nissan vehicles in the State of Kuwait, recently unveiled the new 2019 Nissan Maxima in its showroom located in Al Rai and Ahmadi. With captivating performance stance, 19-inch diamond-cut wheels, boomerang signature LED lighting framing the enlarged V-motion grille, the Maxima also offers Nissan Safety Shield 360, a suite of advanced driver-assist systems that supports the Nissan Intelligent Mobility vision to redefine how cars are driven, powered and integrated into society.

The launch of the Maxima across the region comes following an impressive world debut at the 2018 Los Angeles Auto Show in November last year. The model continues its reputation as an exciting near-luxury sports sedan with its 300-horsepower 3.5-liter V6 engine and sport-tuned steering, braking and suspension.

Brand survey results from the region showed that Nissan Maxima was voted as #1 in the sedan segment vs. competitors in areas such as personality, inspired styling, exciting to drive, trendy, good driving performance and distinctive design.

The new 2019 Maxima embraces the visionary Nissan Intelligent Mobility philosophy – which provides technology in a way that moves people to a better world. For Maxima, this includes the availability of Nissan Safety Shield 360, a suite of six advanced active safety and driver-assist technologies designed to help provide 360 degrees of active driver assistance, crash avoidance and pedestrian detection.

Safety Shield 360 includes Automatic Emergency Braking with Pedestrian Detection, Blind Spot Warning, Rear Cross Traffic Alert, Lane Departure Warning and High Beam Assist. In addition to Safety Shield 360, the 2019 Maxima also expands the availability of Intelligent Cruise Control (ICC), High Beam Assist (HBA) and Traffic Sign Recognition (TSR).

Maxima’s aggressive, updated exterior appearance was created by Nissan Design America in La Jolla, Calif. and features a more voluminous front grille with a deeper V-motion flow that carries into the hood and down the body to the redesigned rear tail lamps and rear fascia. The standard jewel-like LED headlights and Nissan Signature Daytime Running Lights add to the Maxima’s premium, high performance appearance, along with the new, deep fascia design.

The new rear fascia includes integrated quad-tip exhaust finishers, while a new sport rear spoiler is also added to the Maxima SR grade. In addition, a new premium exterior paint color, Sunset Drift, has been added to the Maxima color palette.

Inside, the dramatic Maxima body is a driver-oriented cockpit and comfortable seating for all five occupants. Enhancing the Maxima’s already high level of quality and premium luxury appointments is a new seat insert pattern and charcoal headliner and pillars for SR grades. The SR grade features special Rakuda Tan semi-aniline leather appointments, similar to that available on the Nissan GT-R Premium Interior Package.

The interior retains the Maxima’s “Gliding Wing” interior layout that emphasizes the horizontal movement and easy access to all controls, but offers updated trim finishers and materials. Depending on grade level, the instrument panel, door panels, steering wheel insert, stitching, seat materials, headliner, pillars and A-pillar speaker grilles have been upgraded, providing a more premium look and feel.

The 2019 Maxima also comes equipped with Apple CarPlay™ and Android Auto™, with 8-inch multi-touch colour display, Bluetooth® Hands-free Phone System and Streaming audio via Bluetooth®.

The new Maxima’s selection of audio and infotainment choices include a Bose® Premium Audio system with 11 speakers. Available Nissan Door to Door Navigation adds directions that move from your compatible smartphone to Maxima's touch-screen seamlessly. If you end up parking several blocks away, it can send a walking route to your phone

The one-line destination search simplifies the process of finding a destination by providing a single text box to search for a Point of Interest or address.

Lastly, over-the-air updates allow owners to update the audio unit software and maps via WiFi or a USB device without making a trip to the Dealer.

Nissan Al Babtain invites its customers to visit its showrooms to experience the new Maxima - one of the best among Nissan’s sedan line-up that showcases practicality, futuristic technology, design and an engaging time on the road.

Background Information

Al Babtain Group

Al Babtain Group was founded in 1948 to present a model of honesty, integrity and total dedication and to gain bright reputation in Kuwait and the Middle East area. Today Al Babtain Group has licensing rights for some of the world’s leading brands stretching the globe from the USA to the Far East. For 70 years Al Babtain Group has experienced continued success, and large measure of this success came from the Group’s advanced flexible management style and long term vision. These astounding results were achieved due to a versatile strategic formula focusing on growth amongst its sphere of activities; including automotive, technology, investment, information, industrial and Finance. The automotive sector is the main structure of the Al Babtain Group’s business, which owns some of the best selling and demanded brands in Kuwait, in addition to heavy equipments. The Abdulmohsen Abdulaziz Al Babtain Co. and Trading and Contracting Company is proud to be the authorized agent and distributor of many Japanese, Chinese, and European (French) vehicles in Kuwait such as Nissan, Infiniti, Renault, Citroen.

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