Nissan to Make Official On-Track Formula E Debut
Nissan will make its official on-track debut and begin a new brand partnership with Royal Dutch Shell PLC when the ABB FIA Formula E championship stages its preseason test this week.
The Nissan e.dams team will conduct three days of testing at Circuit Ricardo Tormo in Valencia, Spain, alongside the other 10 teams competing in the upcoming season of the all-electric racing championship.
As the first Japanese company to enter Formula E, Nissan will draw on its track record of selling more than 365,000 Nissan LEAF vehicles since introducing the model in 2010. The company has used its experience building electric vehicles for the road to develop the all-new powertrain for its Formula E race car, which features a bespoke electric motor, inverter and gearbox.
“Formula E represents the performance side of Nissan Intelligent Mobility – our vision for changing how cars are powered, driven and integrated into society,” said Roel de Vries, Nissan’s global head of brand and marketing. “As the world leader in delivering electric cars to consumers, we’re eager to work with a renowned energy company like Shell to promote zero-emission mobility through this championship.”
Joerg Wienke, vice president of global retail marketing at Royal Dutch Shell, said: “We’re delighted to be partnering with a company like Nissan, which shares our commitment to supporting a lower-carbon transportation system. In response to customer demand, we are increasingly investing in our electric vehicle charging network, whether it’s in people’s homes or workplaces, or at Shell stations. This partnership will help us co-engineer products and charging services to improve the driving experience for EV drivers around the world.”
2015-16 Formula E champion Sebastien Buemi and fellow racer Alex Albon will drive for the Nissan e.dams team during this week’s test and the upcoming season, which begins Dec. 15.
“Nissan is bringing a lot of EV knowledge to the championship, and e.dams has been a strong contender in Formula E from the start,” Buemi said. “Hopefully, we'll be very successful.”
Season five also marks the debut of a new race format and a new generation of cars for the Formula E series.
Nissan Middle East
Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.
Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.
In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.
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