Top Ad honour for Nissan Middle East
Japanese auto maker Nissan has received a prestigious Gold Lynx advertising award for its innovative ‘Self-Healing Paint’ campaign.
Nissan’s R&D team has broken new ground in the automotive sector with its Self-Healing Paint technology, which makes a vehicle scratchproof.
To spread the word of the product, which represents a major breakthrough for the automotive industry, TBWA\RAAD Dubai agency developed a series of print ads and posters for Nissan Middle East highlighting the unique feature.
Samir Cherfan, managing director Nissan Middle East, says: “We couldn’t be more proud to receive a Gold Lynx Award for our Self-Healing Paint advertising campaign because in this case it highlights the tremendous work of our international R&D teams.
“Automotive technology is moving at a rapid pace nowadays and our teams in our research labs are meeting challenges head-on and triumphing with ground-breaking and exciting initiatives such as our Self-Healing Paint.
“The new product is part of a technological evolution that enhances the driving experience of the motoring public. Nissan is committed to bringing next-generation innovative technology to the auto industry today. Our R&D teams are continually carrying out work that will have a profound impact on all-things automotive.”
The Lynx recognition was for a ‘Bandaid campaign’ featuring different plasters made of car paint to show how the new paint technology ‘heals’. The impressive campaign saw two Bronze Lynx awards alongside its Gold.
The Lynx Awards in Dubai honour and celebrate MENA’s finest work in creative advertising with work adjudicated by international juries. Lynx 2015 winners were recently announced at a gala ceremony at the Madinat Jumeirah.
The Lynx honours join a host of other highly-regarded major international and regional accolades attained by the Japanese automaker previously this fiscal year. They include: Five Cristals culminating in Cristal Global Leader Automotive; Interband - Top Global Green Brands; Effie Awards - Most Effective Automotive Brand in the Middle East; Interband – Best Global Brands for 2014; CDP Global 500 Climate Change Report – 100A; and Effie Awards - Most Awarded Automotive Company.
Nissan Middle East
Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.
Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.
In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.
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