Nissan Oman Secures Three Prestigious Awards at 2025 Regional Skills Contest – Reinforcing Commitment to Customer Excellence

Press release

Published October 14th, 2025 - 07:58 GMT

Nissan Oman Secures Three Prestigious Awards at 2025 Regional Skills Contest – Reinforcing Commitment to Customer Excellence

Nissan Oman, represented by Al Hashar Automotive, proudly achieved three prestigious awards at the 2025 Nissan Regional Skills Contest, held recently in Dubai, UAE — underscoring the brand’s strong focus on service quality, customer experience, and workforce excellence.

Organized by Nissan Middle East, the annual Regional Skills Contest is a flagship initiative that celebrates technical expertise, customer-centricity, and innovation across the brand’s network in the Middle East. This year, Nissan Oman was named runner-up in the newly introduced Nissan Service Manager Award (NISMA) category.

In addition, the Nissan Oman team walked away with two more accolades: Nissan Parts Executives Contest (NIPEC) – Category Award: Best in Deal Making – won by an Omani national, and Nissan Academy Award – presented to Al Hashar Automotive SAOC for exceptional dedication to training Nissan personnel in the market.

Al Hashar Automotive, the exclusive distributor of Nissan in Oman since mid-2024, continues to represent the brand’s legacy of excellence. The Nissan Regional Skills Contest, held in the Middle East since 1997, reflects Nissan’s long-standing commitment to developing talent and driving superior standards across sales and aftersales operations.

“This recognition is a proud moment for Nissan Oman and a testament to our team’s dedication, professionalism, and customer-first mindset,” said Toni Yazbeck, COO of Al Hashar Automotive. “We are committed to continuously investing in our people and processes to deliver the highest standards of service and strengthen Nissan’s customer experience in Oman.”

The awards reflect the brand’s emphasis on training, quality, and performance.“My team and I take pride in these accomplishments and are committed to maintaining a strong focus on skill development and service excellence,” added Xavier Stephen, Head of Aftersales at Al Hashar Automotive.

By empowering its workforce, Nissan and Al Hashar Automotive continue to deliver on their shared promise of providing exceptional ownership experiences for customers in Oman.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.