Nissan Tiida ‘Best Hatchback of the Year’

Press release

Published December 8th, 2014 - 08:55 GMT

Al Bawaba

The Nissan Tiida has won ‘Best Hatchback of the year’ in the ‘Middle East Car of the Year’ awards, bringing another prestigious trophy to the Japanese automaker’s bulging showcase. The ceremony was held recently in Dubai and was attended by top automotive industry players from the region.

The award was received by Monal Zeidan, Director of Marketing in Nissan Middle East who commented saying:“For the Tiida to be awarded asBest Hatchback of the Year is a tremendous honour for Nissan. Middle East Car of the Year is the region’s most reputed awards organization in the automotive industry and Nissan is always delighted to be recognized by this organization.”

“Nissan is committed to delivering innovation and excitement and winning this award at MECOTY is a testament to that”, he added.

Nissan Tiida hatchback, first introduced to the Middle East in 2005, continues to lead the C- hatchback segment with more than 35% market share.

With dynamic styling looksand class-leading spaciousness, the second generation of the Middle East’s best-selling compact hatchback has everything to build on the Tiida nameplate’s established success.

All-new Nissan Tiida hatchback comes with best-in-class fuel economy, advanced technology and features typically expected from far more expensive vehicles.

With Aerodynamically curved body and distinctive racy contours, Tiida comes with 1.6/1.8-litre engine for broader appeal. The car is equipped as standard with Anti-Lock braking system, brake assist and electronic brake force distribution, and dual airbags.

The Tiida also includes satellite navigation, 5.8” QVGA colour display and rear view camera and iPod® connectivity. In addition to an attractive multimedia package is available with the Nissan Tiida including Push to start engine, Bluetooth® Hands-Free Phone System and Streaming Audio with iPod® or portable MP3 player through USB port. 5.8” colour touch display, Navigation, rear view camera, auto and rear A/C vents with dual climate control.

Background Information

Nissan Middle East

Nissan’s heritage in the Middle East goes way back to 1957, when the first Nissan vehicle was sold in Saudi Arabia. Since then the Nissan Legacy has taken deep roots in the hearts of the Middle East people by becoming an integral part of their lives.

Currently Nissan is one of the most popular and successful automobile brands in the Middle East boasting of a strong line-up ranging from popular passenger cars to powerful 4x4 series and commercial vehicles.

In its quest to closely understand the local needs of its customers, Nissan Motor Co. Ltd. in June, 1994 set up a regional Middle East head quarters in Dubai, thus becoming the first Japanese car manufacturer to accomplish this feat. The Nissan Middle East FZE office houses a highly sophisticated training center which serves as an excellent training ground for undertaking Nissan customer care and service activities.