NIVEA revolutionises body care with in-shower body lotion

Press release

Published October 28th, 2013 - 04:47 GMT

Today, NIVEA transformsbody care with the GCC-launch of its In-shower Body Lotion range –a hassle-free way to moisturise while in the shower. Theunique water-activated formula is designed to be used after shower gel, leaving skin feeling hydrated and silky soft, even after towel drying.

“We have always been at the forefront of skin care innovation and we are proud to look back on over 100 years of skin care expertise. In 1963 we launched NIVEA Milk, the first liquid emulsion that set the standard and was the foundation of our body care history. Now, 50 years on, we are launching the pioneering NIVEA In-shower Body Lotion range, which looks set to establish a brand new body care routine,” comments Annina Ameler Senior Brand Manager NIVEA Skin Care BDF MENA.

Since its launch in Europe last year,millions of women have been convinced to transform their body care routine; and now the product is finally in the Middle East. Annina is hoping this tremendous success of the NIVEA In-shower Body Lotion range will be repeated when it arrives in the region. “Customers are really embracing the product and we are expecting our consumers in the Middle East to love it just as much!”

“We have found that 50% of women do not use body lotion every day because they don’t have time or don’t like the sticky feeling”, continues Annina. “The innovative NIVEA In-shower Body Lotion range solves this problem by taking the hassle out of moisturising; there’s no need to wait around for it to dry and no greasy after-feeling.”

It’s easy-to-use and works in four simple steps:

Cleanse with shower gel as usual and rinse off.

Apply NIVEA In-shower Body Lotion.

Rinse off NIVEA In-shower Body Lotion.

Dry off and you can get dressed immediately, enjoying cared-for skin.

The NIVEA In-shower Body Lotion range isavailable for normal skin and for dry skin, each available in 250ml and 400ml.

Background Information

Beiersdorf

Beiersdorf Middle East is one of more than 150 international affiliates of the cosmetics company Beiersdorf AG which is based in Hamburg, Germany. For over 130 years, we have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. Our international success is founded on our research and development expertise, our innovative products, and our strong brands. Beiersdorf’s NIVEA is the world’s No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers.