NIVEA wins consumers’ hearts in the Middle East

Press release
Published April 2nd, 2014 - 04:53 GMT

Beiersdorf MENA is delighted to announce that NIVEA Deo Stress Protect for females, NIVEA In-Shower Body Lotion, NIVEA Men Original Range and NIVEA Men Shower Care have all been voted ‘Product of the Year’ at the prestigious Product of the Year 2014 Gulf Edition awards. 

The awards are voted for by consumers across the Gulf and are judged on a range of factors including usage, satisfaction, purchase intent and innovation. 

Patrick Hoven, Marketing Director Beiersdorf Middle East & North Africa, said: “We are very proud to have won not one, but four awards. This is a true testimony that NIVEA is the preferred and most trusted everyday skin care brand. We are committed to providing innovative products that delight consumers and improve their lives. We stand by our values of offering high quality products that deliver what we promise and reliable skin care brand in the region.  

The NIVEA In-Shower Body Lotion is a revolutionary innovation in the Body Lotion category that offers consumers an easy way to moisturise while in the shower. The unique water-activated formula that works like a conditioner, is designed to be used after the shower gel, leaving skin feeling hydrated and silky soft, even after towel drying. 

NIVEA Deo Stress Protect for females is the only product available to help counteract stress sweating. The antiperspirant contains an innovative and proven formula that combines Stress Protect Actives with a zinc complex to provide extra protection against stress sweating with 48 hour protection. 

NIVEA Men, which gives men the right tools to look good and feel great every day. NIVEA MEN believes that a well-groomed, confident man in any culture feels good and is therefore best prepared to face the day with confidence. NIVEA Men Original Range includes shaving gels, face wash and scrub, and moisturising creams. 

With the unique formulas used to revive and refresh every shower, NIVEA Men Shower Care - NIVEA’s Vitality Fresh Shower Gel, Energy Shower Gel and Pure Impact Shower Gel - gained consumer preference in this year’s votingcategory. 

Founded in 1987, the ‘Product of the Year Awards’, recognises the best new products on the market through an independent process. The products must either demonstrate innovation in design, function, packaging and must have been launched within the last 18 months. A carefully selected committee made up of renowned experts from various fields including industrial, marketing and media, select the range of products which are entered into the categories.  A survey is then sent out to a representative sample of consumers who provide detailed feedback and the products with the best comments and most votes from the public are the winners in each category. The awards play a pivotal role in reinforcing the importance of competition among top brands in the Middle East. 

Background Information


Beiersdorf Middle East is one of more than 150 international affiliates of the cosmetics company Beiersdorf AG which is based in Hamburg, Germany. For over 130 years, we have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. Our international success is founded on our research and development expertise, our innovative products, and our strong brands. Beiersdorf’s NIVEA is the world’s No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers.


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