NEW! NIVEA powder touch deodorant

Press release
Published May 29th, 2014 - 08:16 GMT

Today, NIVEA the leader in deodorant in the region launches its latest innovation in Female personal care; new Powder Touch Deodorant. By combining the highly effective anti perspirant formula with precious kaolin powder, NIVEA developed a unique deodorant that dries quickly and provides a soft skin feeling. 

In a worldwide modern day study, NIVEA asked more than 8000 women about their expecations from a deodorant. Next to reliable and safe porotection, consumers want a deodorant that dries quickly, soft skin feeling and pleasant long lasting smell. Therefore, NIVEA developed the first deodorant with precious kaolin powder.

Available now in the GCC and Lebanon, NIVEA Powder Touch Deodorant, a deodorant that provokes a sense of well being while providing 48h protection. 

Studies show that 98% of the female consumers who have tried NIVEA Powder Touch Deodorant would recommend it; NIVEA Powder Touch Deodorant turns application into a perfect moment of enjoyment as a result of its unique long lasting powdery fragrance. 

The Ingredient

NIVEA Powder Touch Deodorant’s key ingredient kaolin powder – a natural, versatile clay mineral known for its soft and absorbent qualities leaves the skin feeling irresistibly silky soft, smooth to the touch, and with a powdery fragrance 

The Fragrance

NIVEA Powder Touch Deodorant combines refreshing citrus notes of bergamot and orange with special ingredients such as rose and lily of the valley to deliver the perfect balance of protection and confidence and a sense of freshness and care. 

NIVEA deodorants have successfully won the consumer led ‘Product of the Year’ awards across the Gulf region for - Black and White, Natural Fairness and Stress Protect for three consecutive years and this new addition will broaden the offering from the market leader.  

Available in leading supermarkets across the GCC, NIVEA Powder Touch Deodorant is available today as a spray (200ml or 150ml), roll-on (50ml) and stick (40ml) with RSPs of Dhs 13.6, Dhs 11, Dhs 10 and Dhs 11.2 respectively. 

Background Information


Beiersdorf Middle East is one of more than 150 international affiliates of the cosmetics company Beiersdorf AG which is based in Hamburg, Germany. For over 130 years, we have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. Our international success is founded on our research and development expertise, our innovative products, and our strong brands. Beiersdorf’s NIVEA is the world’s No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers.


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