NIVEA takes home 3 awards with innovative new products at the first ‘Product of the Year Awards’ in the UAE

Press release

Published April 4th, 2012 - 09:02 GMT

NIVEA took home three awards at the very first Product of the Year Awards in the UAE held in March.

The prestigious independent award program recognizes excellence in quality and innovation in the fast moving consumer goods sector and is voted for by consumers through a national survey conducted by TNS, the world's largest custom research agency. The recognition is a highly sought after consumer stamp of approval in more than 35 countries worldwide and a mark of distinction for brands that receive it.

800 consumers in the UAE voted for the most innovative products in 16 categories, ranging from food and beverage, to beauty and personal care as well as consumer appliances.

In a market crowded with fairness creams, NIVEA Natural Fairness Body Lotion stood out as a product that catered to the desire for a fairness product that goes beyond face care, winning the Product of the Year Award in the Body Care category.

The revolutionary NIVEA Invisible for Black & White deodorants whose unique formulation prevents white deodorant streaks on dark clothes and yellow staining on white clothes was hailed the winner in both the Deodorant for Men and Deodorant for Women categories.

Background Information

Beiersdorf

Beiersdorf Middle East is one of more than 150 international affiliates of the cosmetics company Beiersdorf AG which is based in Hamburg, Germany. For over 130 years, we have dedicated ourselves to meeting our consumers’ individual needs and are considered to be the inventors of modern skin care. Our international success is founded on our research and development expertise, our innovative products, and our strong brands. Beiersdorf’s NIVEA is the world’s No.1 skin care brand*. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers.