noon | Women Series Meets Riyadh’s 1st Female Running Collective

Press release
Published July 29th, 2018 - 09:06 GMT
The noon | women series has been developed to shed light on the incredible female talent driving change across our region, by telling the stories of these unsung heroes.
The noon | women series has been developed to shed light on the incredible female talent driving change across our region, by telling the stories of these unsung heroes.

noon, the Middle East’s homegrown online marketplace, caught up with Saudi Arabia’s first female running collective, the Riyadh Urban Runners (RUR), as part of the noon | women series, whichcontinues to shed light on extraordinary women from our region.

RUR are a group of women who have taken hanging out with their besties to a whole new level. At their weekly meet-ups in the Kingdom’s capital city, RUR spend time getting their minds and bodies healthy through group running sessions.

Running at least once or twice a week all year round, RUR takes to the streets later in the evening in the hotter months, to avoid the scorching daytime temperatures. During cooler climes, the ladies raise their heart rates during the daytime, taking in the sights of their capital city as they pound the pavement.

Gearing up for a big run is easier for these ladies than hitting a local gym, since they just add trainers, RUR belts, Nike hijabs and wireless headphones to their traditional abayas and go.

‘Yalla Run’ is their motto. Simple.

The reaction to the collective has been resoundingly positive from both men and women. Ladies have been encouraged to join the weekly meet-ups, while gents often encourage them with words like, “keep going!” to the pack of runners. The team are looking to expand into other cities in KSA over the coming year and will also welcome a male-RUR group to Riyadh soon.

The noon | women series has been developed to shed light on the incredible female talent driving change across our region, by telling the stories of these unsung heroes.

As a customer-focused and Arabic-first e-commerce platform, noon brings a growing product assortment thanks to connections with the local retail community. noon presents a compelling alternative retail choice through its website or dedicated iOS and Android apps.

Background Information

Noon

Noon is connecting people to a larger variety of products, improved services, and start-to-end customer care. Through its bespoke platform, noon is creating an online shopping destination that’s inspired by our customers.

A fresh brand where it champions innovation, and are constantly on the lookout for ways to refine its online experience! 

PR Contact

Contact Name
Nora Feidi
Contact email

PR Rates

Buy credits to publish your articles on Al Bawaba Biz here

You May Also Like

Subscribe

Sign up to our newsletter for exclusive updates and enhanced content