Omanoil aligns retail expansion plan with customer aspirations

Press release
Published April 16th, 2012 - 01:03 GMT

Marking its ambitious retail expansion plan, Oman Oil Marketing Company (omanoil) has opened the first filling station and ahlain convenience store of 2012 in Aqar New, located in Al-Batinah Governorate. The company’s aspiring development plan has also introduced ahlain convenience stores across the region in Al Tareef, Mjaz Al Kubra and Suwayq.

The latest additions to omanoil’s rising footprint represent the 132nd filling station and 76th ahlain store. Furthermore, the year has also witnessed the opening of the 14th car wash facility in Al Sarah, Rustaq.

omanoil has earned its position as the fastest growing retail network in the country, establishing new outlets to close retail network gaps as well as complement existing facilities to meet customer aspirations. Strategically located forecourts reinforce the nation’s long term developments, while reach and presence across the Sultanate realize the company’s goals of accommodating customers’ varied lifestyles with totally convenient shopping experiences.  

“Our expansion plan has been carefully designed to better serve customers, and we have ingrained the concept of a redefined one-stop-shopping experience among our staff to epitomize omanoil’s holistic quality management philosophy,” said Hussain bin Jama Al Ishaqi, omanoil Retail General Manager. “We provide products of the highest quality with world-class service, and to warrant this practice across all retail networks, we seek partners who share our passion for excellent customer care.

The newest ahlain convenience store is managed by Enhance and is the 57th outlet in the 14-year partnership with omanoil. A W.J. Towell Group Company and Oman’s leading provider of brand distribution and retail management solutions, Enhance has shared omanoil’s vigor for excellence in customer service.

Al Ishaqi said, “Our collective drive for customer satisfaction is the backbone to maintaining outstanding business performance and exceptional standards, which have resulted in sustained annual growth. This agreement is a blueprint for achieving optimal operational efficiency by ensuring the delivery of ever-improving customer experiences with superior service and quality products, which in turn instills trust, confidence and goodwill among our customers.”

omanoil not only offers a filling station but an altogether convenience-shopping experience, complemented with forecourts that comprise of convenience stores, car wash facilities, ATMs and quick service restaurants. The company has renovated three existing retail outlet sites with the ‘Raise and Rebuild’ program, an initiative that is part and parcel of the expansion plan to enhance customer satisfaction.

Background Information

Oman Oil Marketing Company

Formed in October 2003, Oman Oil Marketing Company with the brand name omanoil is envisaged to be the future prominent player in petrol and lubricant retail in Oman. Today Oman Oil Marketing Company SAOG is involved in the marketing and distribution of fuels and lubricant products and operates in the sectors of fuel retailing, direct (bulk) fuel sales to Government and the Commercial sector, lubricants, aviation refueling and storage and distribution.

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