Ooredoo Kuwait embraces the future at GSMA Mobile 360 Middle East

Ooredoo Kuwait sent a high-level delegation to attend the GSM Association’s Mobile 360 Middle East conference in Dubai last week. Ooredoo Kuwait is part of the international Ooredoo Group, which was the platinum sponsor of the conference.

Ooredoo’s delegation met global players in the information and telecommunications sector, including Chinese networking giant Huawei, with the aim of identifying new technologies and offers to bring to Kuwait.

Hani El-Kukhun, chief operating officer at Ooredoo Kuwait said: ”Market penetration in Kuwait is at an all-time high, so the key here is how we can offer greater value - especially in data services and content. In this, the challenge is whether to join the OTTs or fight them. Our strategy is to embrace them fully.”

Ooredoo Kuwait recently began providing its domestic customers with free mobile data when using apps like WhatsApp and Skype on its pre-paid Xpress SIM packages - and most recently with its new iPhone 6s and iPhone 6s Plus plans. This is helping Ooredoo Kuwait win new subscribers and encouraging them to use more of its services.