OPPO Launches Renovators 2021 Emerging Artists Project, Lighting Up the Creative Dreams of the Youth Worldwide
Global technology brand, OPPO, today launches OPPO Renovators 2021, the third iteration of its Emerging Artists Project. In addition to being a competition for art and technology lovers around the world, OPPO Renovators 2021 also aims to serve as a platform for young creators to boldly imagine the collective future of art and technology. With the Renovators program rolling out worldwide, OPPO will build an active community, through which, emerging artists can seek guidance and inspiration from renowned artists, showcase their work on international platforms including Expo 2020 Dubai and London Design Festival, and have access to once-in-a-lifetime career opportunities.
OPPO Renovators 2021 encourages young creators to unleash their creativity and imagine the possibilities of technology through art. As the program's brand initiator, William Liu, Vice President and President of Global Marketing at OPPO, said, "OPPO has always believed in the power of the younger generation and wants the world to witness the brilliance of creative young artists. The next world changing visionary could come from the youth of today, and we want to do all we can to spearhead their creative thinking."
Ethan Xue, President - Middle East And Africa, OPPO, said: "Art is a pillar of our foundation, and it is instilled within everything the OPPO brand does, from designing smartpohones to creating new innovative technology. OPPO Renovators is another commitment from the brand to empower and support the art industry and a young generation that is rich with talent, waiting for an opportunity to shine. We are confident that the MEA region has amazing talent that can compete in this great initiative on a global level. We implore all young artists and talents to participate in the competition and have the once in a lifetime opportunity to exhibit their creations at Expo Dubai 2020. The theme 'Connecting Minds' is at the forefront of the world's most anticipated event and something OPPO strives to do everday through innovation, creativity and research."
As a source of energy on earth and an essential part to most life, light has always been used to symbolize expressions of positivity, such as love and hope. With the warmth and illumination of light, OPPO hopes to create a sense of calm and optimism, encouraging young creators to break through the boundaries of art and ignite their creativity.
Under the theme of Light, OPPO Renovators 2021 includes two professional contest categories – ART TECH and ART TOY – as well as a Portrait Capture category targeted at creative enthusiasts.
In the ART TECH category, young artists can freely explore the fusion of technology and art; in the ART TOY category, artists are invited to imagine their own take on OPPO's mascot, Ollie, in the form of a collectible designer toy.
Awards and global stages for the bright artists of tomorrow
OPPO Renovators 2021 will leverage OPPO's global resources to help the growth and development of the program's talented artists. In addition to a number of generous prizes and awards, the artworks selected from OPPO Renovators 2021 will have the opportunity to be displayed at global exhibitions such as London Design Festival and Dubai World Expo, as well as continuous exposure through global online exhibitions. Furthermore, young designers participating in OPPO Renovators 2021 will have the chance to become contracted OPPO designers, through which there may be commercial opportunities to further realize their creative ideas.
As another highlight of the competition, OPPO Renovators 2021 is not only being hosted in collaboration with world's top art and design institutions, but also with the support of the renowned artists and designers who make up its judging panel. The big names include legendary international designer Kashiwa Sato, one of the founders of video art Gary Hill, audiovisual artist Ryoichi Kurokawa, and branding consultant Tommy Li.
OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers delighted experience of digital life.
For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of Selfie beautification, and was the first brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry.
In 2017, OPPO was ranked as the number four smartphone brand globally, according to IDC. Today OPPO's business covers 40 countries and regions, and has 6 research centers worldwide, providing excellent smartphone photography experience to more and more young people around the world.