Orange Jordan launches “Lamsa” application for children

Press release

Published November 24th, 2013 - 05:15 GMT

Al Bawaba

As part of its ongoing aims to support education, Orange Jordan launched the flagship Arabic mobile educational application "Lamsa”, targeting Arabic - speaking children aged between 1 - 6 years.

“Lamsa”, which is associated with Intigral, the content right owner, is the first of its kind mobile application to be launched in the world. Falling in line with company’s ongoing resolve to enrich lives through providing innovative communication solutions that comply with modern lifestyle needs, the new application is set to enrich children’s imagination, and provide an enjoyable edge to learning, while simultaneously allowing parents to monitor the entertaining and educational content available to their young ones.

Compatible with smartphones and tablets, “Lamsa” offers fully integrated modern and folk tales, interactive motion picture enhancements, and a collection of coloring, painting and singing games that are developed by Ertiqa, a group of Jordanian developers who have insight on early-education.

Commenting on the new launch, Orange Jordan’s CEO Jean-Francois Thomas explained that the introduction of this new digital service further exemplifies the company’s deep rooted understanding of the impact technology has on the day to day activities of individuals of all age groups.

“In an age where technology comes synonymous with classroom education, it is imperative that mobile applications are developed to adhere to such new trends. Consequently, and within our progressive role to provide lifestyle solutions that transcend basic communication needs, we saw an unmatched opportunity in making such an application available to the younger segment of the community. Such an application enables the company to do its part to support modern education trends and sound parenting all via mobile. After all, it is designed to develop children’s talent, individually and collectively while enriching their knowledge and furthering their education.” Thomas added.

This service is another first for Orange Jordan in the world of digital telecommunications where it was a pioneering provider of 3G+ connectivity and other flagship solutions such Orange Money and Zaytouna cooking recipes services.

Background Information

Orange

Orange Jordan is one of the 29 subsidiaries of Orange Group, a leading telecommunications operator in the world that ranks in the top ten among its competitors.. Orange Jordan is an international brand with a local spirit, applying globally acquired experience to initiate and maintain a digital transformation of the country that will lead to greater opportunities at shared socioeconomic prosperity for its people. It has an expanding customer base of more than five million, a network of around 1,800 dedicated employees, and more than 55 branches.