126 LED Luminaires by Panasonic launched in the Middle East

Panasonic Marketing Middle East and Africa (PMMAF) today launched their extensive range of 126 models of LED Luminaires by Anchor, a Panasonic Group company.

Launched in the Middle East for the first time, the new range displays LED Luminaires for residential, commercial, retail and hospitality segments, and drives a robust synergy with Panasonic’s existing wiring devices and electrical accessories, enabling it to capture the entire electrical solutions space.

Continuing its ongoing efforts to create smart living spaces, Panasonic’s new range of breakthrough energy-efficient lighting solutions, address the challenge of energy-conservation in the Middle East. 

LEDs are the best solution for energy efficient living as they consume up to 90% less power than incandescent bulbs. They also help lower power costs and emit low heat, a factor which is very useful considering the high temperatures in the GCC region.

Speaking at the launch, Takaki Oguri, Joint Managing Director-Anchor Electrical India & Director-Asia, Middle East & Africa Sales Region, Eco Solutions Company, Panasonic Corporation, said: “Panasonic has been in the lighting business for the past 60 years and driven by our commitment to innovation, we rank No. 3 in the global lighting industry. With the emphasis placed on sustainable living and energy conservation by governments in the region, we see a strong potential for our products in the Middle East. The region’s robust residential and construction industry and the thriving retail and hospitality sectors are all set to benefit from our energy conserving LED Luminaires.”

According to reports, globally the forecasts for LED uptake in the residential segment will remain high, projecting almost 50% in 2016 and over 70% by 2020. Reports also indicate that the total LED market is expected to grow annually by 5% through to 2016 and by 3% thereafter until 2020.

Rapid growth in LED penetration is also expected in hospitality, shop and outdoor-lighting applications.

Tatsuya Kumazawa, Director, Eco Solutions Division, Panasonic Marketing Middle East & Africa, commented, “ The consumption of electricity in the MENA region is forecast to grow at a faster pace over the next decade, with investments worth more than US$200 billion set to be pumped into the region’s power sector by 2020, according to a report. These coupled with the rapid infrastructure growth augurs well for the lighting business in the region. Tapping into this growth, we plan to create a strong foothold in the Middle East region. With this new range, we will offer cutting-edge, energy-saving lighting products to our customers. We are positive that with our new expansive range, we would effectively meet the growing needs of the lighting industry within the Middle East region.”

In future, Panasonic is also considering increasing its product range for industrial and outdoor segments and also launch some new series within this segment like SmartArchi and PROiD. While the SmartArchi Series incorporates high-end architectural luminaires, the PROiD Series offers several options in integral-type LED base lights. 

Yoshiyuki Kato, Director, Lighting Business Unit, Anchor Electrical India, commented, “Panasonic endeavors to deliver best-value-for-money options with unmatched quality and these new products are a reflection of Panasonic’s commitment to offer innovative and sustainable products. With our new range comprising of LED down lights, LED base lights and LED spotlights, we intend to illuminate offices, stores and all types of commercial facilities in the region with better quality lighting products that will not only help address the challenge of energy consumption but would also maintain world-class quality and functioning that Panasonic is renowned for.”

Panasonic is showcasing its extensive range of LED lighting solutions and other electrical solutions at the ongoing Middle East Electricity Exhibition, the world's largest power event covering all sectors of the power industry including lighting.

The Middle East Electricity Exhibition is being held from March 02-04, 2015 at Dubai World Trade Centre and Panasonic is present at Stand RM10.