Patchi Appoints New General Manager

Press release

Published July 13th, 2017 - 11:17 GMT

Aline Ashkarian, Patchi General Manager

Patchi, a premium chocolate brand, has announced the appointment of Aline Ashkarian as general manager in order to strengthen its presence in the region and internationally.

Ashkarian will lead the Patchi team in the UAE.

“I am honoured to have been chosen for this role, and to lead our high-performing team as we build upon our existing strengths and progress towards new directions to ensure the sustained growth of our business”, said Ashkarian.

Since joining Patchi in 2010, Ashkarian has progressed into several key managerial roles, including business manager, and then general manager of Industrial Development Company (IDC), which is Patchi’s chocolate manufacturing plant.

“We are pleased to have such an experienced individual on board as our general manager, as Ashkarian has over 20 years of experience and we are confident that she will lead our UAE operations to great success,” said Oussama Choucair, CEO Patchi UAE.

Source: Trade Arabia

Background Information

Patchi

Established in 1974 by a young chocolate enthusiast, Nizar Choucair who created the concept of the chocolate gift and set the trend in the chocolate retail business, by developing a top chocolate gift destination...

Characterized by hand-made savoir-faire and contemporary tradition, Patchi brand managed in 40 years to become a regional leader in luxury chocolate gifting spanning in around more than 22 countries with more than 165 boutiques with a great deal of focus in the Middle Eastern market.