Payment International Enterprise Announces Collaboration to Digitize VIVA Outlets With State of the Art Self-Service Solution

Press release
Published June 27th, 2018 - 06:11 GMT
Fawaz Ghazal, CEO, PIE
Fawaz Ghazal, CEO, PIE

Payment International Enterprise (PIE) collaborates with VIVA Bahrain to launch new self-service machines allowing customers to complete various transactions via a one stop solution. The collaboration between two pioneers in the Fintech and Telecom space will drive sustainable growth and better meet the needs of customers in today’s increasingly digital era.

In support of Bahrain’s digital transformation and strong demand for digital financial products and services, the new strategic collaboration between the parties focuses on automation and providing seamless, intuitive user experiences. The self-serving machines will be installed in all VIVA outlets, and will allow customers to complete various services within the shop at their own convenience.

Fawaz Ghazal, CEO, PIE stated ‘We are delighted to partner with VIVA to implement this solution —and change consumer experience drastically, for the better. We recognize the valuable contribution of technology to the economy in driving growth, and we want to create those opportunities.

We see this as a socially impactful opportunity to apply our experience and expertise in technological innovation. We are seeing new initiatives being implemented in various sectors, and PIE will be at the forefront of driving growth and innovation in the region’.

On the new collaboration with PIE, VIVA Bahrain Chief Commercial Officer, Karim Tabbouche said ‘Aligning our progressive efforts with industry leaders such as PIE is the best way to capture high-potential opportunities that serve our digital future. This is one pillar of our digitization strategy and our efforts to make all our services readily available to our customers, at anytime and anywhere’

PIE brings to the market the next generation of technology solutions, and is at the forefront of driving the next wave of technological innovation. The firm has been investing heavily in infrastructure development, thus making high-value commitments to the future and striving to provide its customers with end-to-end services as a single provider.

PIE had the role of providing the full solution, production, software development, testing and training in the development of these self- service machines. A project such as this is not first of its kind for PIE as they have been providing IGA kiosks that are located across the country offering all government services and utility payments in a convenient way. They aim to produce convenient services not only for their partners but for their end customers by providing innovative technology solutions. In 2016, they launched IGA kiosks and TAM-Dinar project for government institutions in Bahrain to facilitate ease of payments for government services. This successful project is one of many strategies PIE is undertaking to lead the way in moving towards a cashless society and innovating alternative payment options for a modern world. Additionally, PIE is the first operator in the region to launch Self Service SIM dispensing services to empower customers and enabling them to quickly and easily purchase SIM cards, top up pre-paid mobiles and pay bills by cash, credit or debit card.

PIE is a leading specialist in prepaid, mobile, and NFC solutions for the banked and unbanked at the core of customers payment needs. The company offers the full value chain of cashless payment including various types of prepaid products for the banking and telecom sectors. In addition, it will offer online check-out solutions such as Masterpass, a digital wallet that allows consumers to store card information in a secure location, providing a hassle-free way to make convenient, simple, fast and safe payments while enhancing and simplifying the physical and digital shopping experience.

Background Information


Kuwait Telecommunications Company (VIVA) is Kuwaiti Shareholding Company incorporated pursuant to Amiri Decree No. 187 on 22 July 2008 to operate and manage the third GSM mobile network in Kuwait as per Law no. 2 of 2007. Accordingly, VIVA was launched in December 2008 and was listed on Kuwait Stock Exchange during December 2014.

VIVA is the newest, most advanced mobile telecommunications service provider in the country. VIVA has rapidly established itself in the market through its customer and employee-centric approach.

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