PepsiCo-Jordan Continues Its Silver Sponsorship of Ayla Red Sea Half Marathon

Press release

Published December 11th, 2017 - 05:53 GMT

PepsiCo-Jordan’s sponsorship of the event reflects its commitment to supporting various youth and sports events in Jordan.

For the eleventh consecutive year, PepsiCo-Jordanhas continued its Silver Sponsorship of the Ayla Red Sea Half Marathon, which was held in Aqaba under the patronage of His Royal Highness Prince Ra'ad bin Zeid on Friday 8 December, 2017. Organized in cooperation with Run Jordan, the marathon saw the participation of a number of Jordanian and foreign runners of all ages in the event’s three categories: A 21-km half marathon, a 10-km race and a 4.2-km race for children.

PepsiCo-Jordan’s sponsorship of the event reflects its commitment to supporting various youth and sports events in the Kingdom, whereby it distributed Aquafina bottled water to participating runners, spectators, organizers and staff as the Marathon’s official and exclusive source of pure drinking water.

On this occasion, Eng. Nidal Hamam, General Manager of PepsiCo-Jordan, expressed his delight in having maintained a fruitful partnership with Run Jordan for so many years, especially given that both parties are determined to motivate all members of society to pursue an active and health-orientated lifestyle. He added, “Sponsoring Run Jordan’s marathons, under the slogan of ‘Run for a Cause’, reaffirms our responsibility as a national institution to support charitable and humanitarian work in the Kingdom and contribute to the country’s social development.”

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.