PepsiCo-Jordan releases new energy drink ‘Sting’ in Jordanian Market

Press release

Published September 28th, 2014 - 07:57 GMT

Al Bawaba

PepsiCo-Jordan introduced during September 2014 its new energy drink, Sting, for the first time in the local market, following a nationwide advertising campaign launched under the slogan ‘Life Switched ON’. This step underscores PepsiCo-Jordan’s efforts to provide Jordanian consumers with a comprehensive product range.

The new energy drink emphasizes PepsiCo-Jordan’s commitment to growth and development, further cementing its standing as a leading company that provides premium products to the local market and caters to customers’ diverse needs and preferences.

Refreshing and tasty, Sting also provides a great energy boost. Manufactured locally at the PepsiCo-Jordan factory in accordance with top quality standards, it is available in 250 ml cans and is offered in two flavors, Gold and Grape.

"Launching this new energy drink, which is manufactured on par with top quality specifications, is yet another unique addition to our extensive product range offered within the Jordanian market. Furthermore, it is closely aligned with our goal to extend premium services to consumers, as well as to provide them with a diverse selection of refreshing beverages that suit their different needs,” commented Nidal Hamam, General Manager of PepsiCo-Jordan.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.